Design For SEO

The most widely used search engines, Google, MSN and Yahoo, all utilize "spiders" to index and rank sites on the web. These spiders gather information according to a complex algorithm to compare one site to another and rank them on their search results page. No one really knows all of the factors in these algorithms, but we've spent thousands of hours picking away at the secrets.

There are 4 important attributes on which search engines focus that must be considered when designing a new website:

Accessibility – how readily can a search engine "spider" access every page of your site and read the information.
Content – how much text content do you have on your website that refers to and supports the kinds of keywords you would like to attain high rankings for.
Internal Linking – is the navigation on your website set up to convince search engines that you are a "Content Matter Expert" for your important products and services.
External Linking – if you are a "Content Matter Expert" it would only make sense that other websites related to your industry would want to link to your website. How many such links do you have? Are they from relevant, important sites?

Upright Communications has been performing SEO since 1995 and possesses a wealth of information and unique tools to determine what is important to the search engines. We can use that knowledge to guide you through the design process whether we are using our design team or yours. Don't allow your website to be designed with barriers to the search engines that will keep you from realizing your ultimate goal...to build your business online.