Website Design Strategy

When you decide to build a new website for your company, the natural first step is to contact a web design firm to work with you. Unfortunately, most design firms focus on the look and feel of the website and miss the other important aspects of a successful website. This can leave you with a beautiful website that no one can find and that doesn’t generate new leads for your business. A successful website must serve multiple purposes:

Convey Your Brand – Does your website accurately reflect your brand identity and present a positive image of your company? If your website (link to portfolio) makes your company look like a leader in your field, your visitors will view you as such, regardless of your actual size or position relative to your competitors.
Impress Search Engines - Since most of your prospects will use the search engines to locate vendors, you must be visible to them on the top engines. There are many barriers to search engine spiders that are easily avoided without sacrificing the aesthetics of the site. Upright understands search engine compatibility and can guide you though the process.
Convert Visitors – Your website must act as a sales channel for your business. Even if you don’t offer e-commerce per se, your website is still capable of generating leads and revenue for your business.

Upright understands how to coordinate all the important elements of a website. We can work with you to completely design and build a brand new website, or we can work with your design team to make sure that you new site can be found on the search engines and will generate new business for your company.