Building Quality Links to your Website

Google maintains its search engine leadership position by striving to provide meaningful query results to its users. It does this by putting each web page in its index through a complex ranking algorithm to determine not only relevance to the keyword, but also the validity of the information on the site. Google figures that the more quality websites that link to a given site would qualify that site as a "subject matter expert" and therefore worthy of higher rankings.

There are a number of ways to help secure this "subject matter expert" moniker, but one of the most important in Google's ranking algorithm is by increasing the number of quality links coming into your website. Quality links are not from websites that have no ranking themselves or have no discernable connection to your own products and services. They are not from link farms or other non-related companies that your SEO firm happens to work with. These types of links will not only hurt your rankings, but could keep your site from even being indexed by the search engines.

Upright knows what a quality link looks like and how to find them. Every Get Found™ search engine optimization program includes the identification of possible linking partners for your website. We can look at the top ranking companies for your keywords and see what sites link to them to give you ideas as to where to pursue your own links. We also offer a 12 week Link Building Program that will obtain quality links for you. Contact us to find out how we can help elevate your website's Link Popularity Score.