Local Search Engine Marketing

When Upright connects your business to local customers, the phone really starts ringing.

EIGHTY-FIVE PERCENT of all website visits begin at a search engine like Google, Yahoo or Bing. On Google.com alone, 2.8 billion local searches are performed every month! What does this mean for your business? It means locals turn to search engines daily to find your products and services nearby. Will they find you?

Upright Communications maximizes your local presence online, so your business appears as the local leader you work so hard to be.

Traditional search engine optimization (SEO) and Pay-Per-Click (PPC) programs focus on national and global results. For the local marketplace, Upright has adapted our powerful online marketing experience in SEO and PPC. And we have also mastered new tools and strategies custom-catered to local search engine success.

Let’s take a look at our Get Found™ Local Search program themes:

Website Design for Local Search Rankings

Wish the phone would ring more often? This program is the key to getting new customers: through powerful lead generation. Our in-house designers will create a custom website for your business that is professional, keyword-focused and persuades leads—tomorrow’s customers—to call or visit today. (Already have a website? We can take it to the next level!) We write additional site pages to support each of your service areas. As a result, your business is awarded great search engine placement throughout a large service region. This translates into a huge increase in website visits overall.

Maps Listing Coordination

Google Places, Yahoo Local and Bing Local are search engine centers that account for 95% of all local listing views. Upright ensures that your business is fully represented in these three centers. We add a tested mix of quality data to your current listings and manage all incorrect information. Together, we will gain total control over how your business data appears online.

Local Directory Submission

Upright submits your website and business details to over 120 business directories through special partnerships with national data providers. Listings in these sources (which include InfoUSA, Superpages.com & mobile phone directories) bring new direct traffic into your website. Also, the consistency of listings across the Internet brings even better keyword rankings in Google, Yahoo and Bing.

Link Building for Local Awareness

In Local Search, link building efforts (inbound links to your website) still count as a “positive vote” and add credibility to increase traffic. Upright actively targets links into your site from others in the local business community. However, citation management – ensuring complete, accurate mentions of your business everywhere (with or without a link) – may lead to even greater local success. Finally we suggest trusted local affiliations to join, and seek every opportunity for your business to be mentioned in forums like Yahoo Neighbors.

Social Media

Together, Facebook and Twitter reach nearly 200 million online users each month! For many local businesses, active engagement in these two websites can build an exciting revenue stream. Upright will create your social media profiles, then help you grow a local community with finder tools and expert do-it-yourself resources. Are LinkedIn and B2B forums more appropriate for your classy clientele? We can help your business network and find new partnerships locally. We even program alerts to be notified when your business is “buzzed about” in social media.

Reporting on Website Visitor Behavior

Upright’s proprietary Insite Metrics™ software shows website visitor behavior in a simple, actionable format. With Insite, you will understand your customer base and can follow-up easily with new contacts. Phone Call and Email Tracking services help you know where your leads are coming from, so we can spend more time on what works. Monthly, we provide search engine ranking reports to track your progress. We also share integrative reports that quantify your business’s saturation of the local marketplace.