Tracking the Success of Your SEO Program

If it can't be measured, it can't be managed. Any SEO firm that you would use needs to be able to conclusively prove that its program is working for you. And, as we've said before, the true measure of success for any Internet marketing program is how it affects your business results. Any log file analyzer can tell you if you've increased hits to your website, but only Insite Metrics™ from Upright Communications will tell you if you've increased your business.

Every Get Found™ organic search engine optimization program that Upright offers includes our proprietary Insite Metrics™ tracking program. Insite Metrics is a highly intuitive, customer-focused Internet tool that delivers the valuable business intelligence you need to make your website a more effective component of your marketing and sales efforts. Using an easy-to-interpret web interface, you will:

Measure, analyze, and validate the effectiveness of your SEO program and other marketing initiatives and advertising campaigns.
Give your organization powerful sales tools to improve the way you utilize the Internet to drive new business.
Increase sales opportunities by ensuring that web visitors can actually find the information that they need.
Capture specific contact information about your web visitors. The program delivers real-time, actionable information directly to you in a clear and business-friendly format, focusing specifically on the responses to your sales and marketing efforts. Finally, you will have the information you need to calculate marketing ROI and measure incremental revenue growth.

Click here for screenshots of Insite Metrics.