Upright’s Conversion Process

Visitor conversion, and the resultant revenue it generates, does not occur by accident. In order to ensure positive growth in these critical areas, Upright has developed a holistic approach to website success. Some of the critical areas we focus on are:

Strategic Planning Before we can properly evaluate what is happening on your website and what needs to be done to improve performance, we must understand what it is you would like to accomplish. What are the targeted visitor groups you would like to attract? What information might they be looking for? What is your current sales process? How would you like to modify this for the web? We try to learn as much about your business and customers as possible.

Website Evaluation Once we've established what your visitors need and what you'd like to accomplish, we fully evaluate the site to see if it contains the required elements. We will also look for search engine barriers and usability issues that might exist. It is at this point that we will review your Design Strategy to make sure that everything conforms to your plan.

Current Visitor Analysis Now that we know what visitors you want to attract and what you’d like them to do, we will track the current visitors to your website and analyze their behavior. It is at this point that we will find out where visitors are coming from, what they are looking for, and how they are finding there way through your website. If we find that the site is lacking in targeted search traffic, we may review a Search Marketing plan to increase our visits.

Establish Key Metrics This step will quantify our goals for website with numbers that can be measured and tracked. We ill establish every key performance indicator necessary to understand if our plan is successful and if visitor behavior is what we’d outlined.

Make Positive Changes All of our analysis will lea us to definitive recommendations for making positive changes to the site. We will address landing pages, navigation, content, conversion paths and form effectiveness, and will outline specific changes that we (or your design partners) can make to the site to improve overall performance.

Measure & Analyze Results Our number of targeted visitors have been increased. Our website changes have been made. Our key performance indicators have been established. Now, it's time to measure and analyze the results to find out what’s working and what is not. Upright provides very clear and concise analytical tools to ensure that we can get to the heart of the matter quickly and with no confusion.

Continuous Improvement As results improve, expectation build. We see success for a specific keyword search...how can we get more of those visitors? We’re still not getting enough people to our RFQ page…what can we do to improve that. We want success to be a moving target that is always improving our results, and generating more revenue over time.

Upright can work with you in a number of ways to help build your business through the web. Feel free to contact us to discuss your situation, or review our conversion consulting options first.