Tracking Results

If it can’t be measured, it can’t be managed. That is why Upright will work with you to establish specific metrics for your key performance indicators and then track the visitors to your website to analyze our progress against those goals. Sometimes, this can be accomplished using your existing log files, but many times it will involve the use of Insite Metrics.

Insite Metrics is our proprietary client-side tracking program that allows us to track visitors from specific sources to and through your website. This web based tracking program can be installed on any website in any hosting environment with the addition of a few lines of JavaScript. Once installed, Insite Metrics will allow us to answer the important questions about visitors behavior:

Where are your visitors coming from and where are they entering your website?
What keywords are bringing them to the site, and which are performing well?
Are visitors finding what they’re looking for based on their keyword search?
How many from each source actually contacted you to become a lead?

Insite Metrics can be configured to track visitors from any source, including search engines, referring sites, pay-per-click programs, print ads and literature…virtually any initiative you can use to drive traffic to your website. The program is available to you online and in real time so you can check key statistics for yourself day or night. Click here to see screenshots of Insite Metrics.

Upright also offers, as part of our Comprehensive Conversion Analysis, an online dashboard that shows only the key performance indicators we've set up for your website. We use this dashboard to update you monthly on the progress against our goals.

Example of Dashboard

The dashboard example above is only one of many that can be developed to fit the goals for your program. We can compare the success of specific marketing initiatives, analyze landing page performance, measure form conversion rates...virtually anything we need to track. Then, we can review these statistics with you online in a easy to understand format.

Fill out our Conversion Questionnaire to see how we might help you.