The Big Picture

Since our inception in 1996, Upright has learned what it takes to make our client’s online goals reality. We have learned that in order to ensure the overall success of a website, you must take a holistic approach to Internet marketing. In our experience, clients that eventually come to Upright have tried one or more of these ways to address their Internet needs first:

Hire a Web Designer – many people believe that if you build it they will come. Unfortunately, this is only the case in Hollywood…or maybe Iowa. A beautiful, state-of-the-art website may adequately represent your company, but unless it built to attract new targeted visitors through the search engines and built to turn those visitors into prospects and customers, the website will not produce results.

Work with an SEO Firm – most SEO companies are focused on traffic, not on results. They feel that if they can get you ranked for keyword terms, any keyword terms, on the search engines your website traffic will increase and you’ll be happy. Unfortunately, if these are not the right kinds of visitors and if no thought was given to how they might interact with your website, you won’t be happy for long.

Hook Up a Tracking Program – There are many tracking programs out there, both server-side and client-side, that will give you tons of detail about the source and behavior of your website visitors. This is all well and good, except most businesses do not have the time to sift through all of this information and then determine what needs to be done to change the results.

Upright is one of the few Internet marketing companies out there that truly understands the connection between your business, your website, your visitors and your success.

We will build a new website for you that is focused on search engine compatibility and visitor conversion from the beginning, or we will work with your own web designer to accomplish this.
We will make sure that the new visitors you attract through our Get Found™ ethical search engine optimization program are people that are actually looking for what you sell.
We will help you understand what is truly happening on your site and how to improve your conversions and the overall success of your website.

In short, Upright will work with you to make your website an active member of your sales team. We will generate new prospects, we will make sure those prospects get the information they need, and then we will get them to start a business relationship with you…just like your best salesperson.

You don’t need to act as a general contractor by coordinating the efforts of 3 or 4 Internet companies. You can just work with Upright to accomplish everything you need. Contact us to start building your online success.