A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics.  I predicted that in the next year or two, to be prepared [...]

The number one New Year’s Resolution for many business-to-business companies is to generate more qualified leads for their sales teams. I’d like to add a second part to that resolution: follow-up fast with the leads that you receive. There was a great post recently on Bryan Eisenberg’s blog, GrokDotCom, which detailed the poor state of [...]

I just noticed this cool feature on Google – the Google Image Labeler. It’s Google’s way of getting its users to help improve their image search feature on their site. If you’ve used Google in the last two years, you have seen images being blended into certain search results. And we’ve been saying for years [...]

If you don’t already have a LinkedIn profile, you need to get one. And if you already have a profile, but you’re wondering how you can create a listing for your company, then here’s the answer. Until recently, LinkedIn didn’t offer an easy or clear way to add a Company Profile. On November 18th, they [...]