Nothing in life is free. You gotta work for it. But if you work smart, it will pay off. If you feel like you’re running in circles trying to figure out how to make your site more successful, stop. Take a deep breath. Here’s how to be an online success in two steps. 1) Ask [...]

By now, most people recognize the 2 main types of search engine results: 1) organic/natural listings (#1-10 down results page) 2) pay-per-click (PPC; paid ad results). Not you?  No prob.  Let’s compare…

“It makes sense when you think about it. As tough times force many customers to buy less—and to be pickier about what they do buy—search is becoming ever more important to marketers.” Read more from the 2/25/09 eMarketer article: Searching for New Customers in the Recession

Did use of the verb “Googling” cement your switch from Yahoo (or Altavista), back in 2002?  Or are you proudly using a “mix” of search engines, showing no loyalty to one over the other? If you show no preference to one search engine today, the New York Times is surprised.  The Times, along with many [...]

Today’s Friday Funk features a site that is a perfect example of viral marketing, which is a technique used to promote a brand, product, or message through a viral process.