Friday Funk: How to Be An Online Success in Two Steps

Nothing in life is free. You gotta work for it. But if you work smart, it will pay off. If you feel like you’re running in circles trying to figure out how to make your site more successful, stop. Take a deep breath. Here’s how to be an online success in two steps.

1) Ask yourself this question: What makes you better/different than the competition? This is your Unique Selling Point – basic marketing stuff here. If you can’t answer that, then you have a bigger problem than we can help you with.

2) Now talk about it. Focus your content around your USP. This means engaging text, blogs, videos, images, funny stories, controversial articles or anything else that shows users that you have what they need and why they should choose you.

That is all.

This entry was posted by Allison Kulage on Friday, March 20th, 2009 at 10:27 am and is filed under Friday Funk, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.