Archive for October, 2009

#FridayFunk: Pumpkins That Look Like Dogs, Inspired by Kittens Inspired by Kittens

Thursday, October 29th, 2009

It’s almost Halloween and the Upright gang wants to wish you a Happy Halloween in classic Friday Funk style. Halloween falls on a Saturday this year, and many of us are looking forward to an exciting night full of candy-fueled shenanigans and an extra hour of party-time (don’t forget to turn your clocks back an [...]

Halloween Search Behavior – Around the World

Thursday, October 29th, 2009

Boo!  Below is actual data of Halloween-related terms Googled worldwide in October, 2009.  Look like a random list of countries to you? It’s actually not random at all.  (The blue bars show popularity ratio.)  I ran this Google report after watching the History Channel special “The Haunted History of Halloween.”  Below, you’ll see how search [...]

Case Study: Dos Equis & The Most Interesting Man

Thursday, October 22nd, 2009

You’ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon “The Most Interesting Man in the World” (pictured below) who doesn’t always drink beer, “But when I do, I prefer Dos Equis.”  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [...]

Friday Funk: Using Social Media for Charity Work

Friday, October 16th, 2009

Normally our Friday Funk is light hearted and fun, but this Friday we’d like to share something with a little more purpose. On October 1st, to help kick off the National Breast Cancer Awareness Month, we posted a blog on a project that we’re happy to donate our time on to help raise money for [...]

Cyber Security & Why “Stay Safe in October”

Thursday, October 8th, 2009

This October marks the 6th Annual National Cybersecurity Awareness Month.  Yep, it’s a mouthful. But it definitely passes the “National ___ Month” test for a reason: a topic so ever-present in American lives but never noted enough.  This month, the National Cyber Security Alliance (NCSA) encourages us to learn more about the “national security priority” [...]

Upright Communications Gives Back: Donating Marketing and Social Media Services To A Worthy Cause

Thursday, October 1st, 2009

All of us here at Upright would like to share with our readers a project that is close to our hearts. We’re a grateful bunch here. We enjoy life to the fullest and always try to display the attitude of gratitude as we enjoy our ongoing successes in our professional and personal lives. So when [...]