Halloween Search Behavior – Around the World
October 29th, 2009 by Eric Frye
Boo! Below is actual data of Halloween-related terms Googled worldwide in October, 2009. Look like a random list of countries to you?
It’s actually not random at all. (The blue bars show popularity ratio.) I ran this Google report after watching the History Channel special “The Haunted History of Halloween.” Below, you’ll see how search engine behavior mirrors reality. It’s more proof online marketing is about filling demand, folks!
Demand for Halloween worldwide is due to the unique history of Halloween in each country (from History Channel online):
United States & Canada (#1, #2, #4)
From candy to decorations, the US and Canada have had today’s traditions since the late 1800s, whereas many other countries continued religious celebration. Adults are enjoying the holiday more than ever, with “sexy halloween” as #9 Halloween-related search in the US in 2009.
Ireland (#3)
Halloween began in Ireland 2,000 years ago with the Celts. It originates from the ancient Celtic festival of Samhain (pronounced ‘sow-in), which marked the end of Summer and the harvest. They gave us the costume and apple-bobbing traditions.
UK (#5)
Halloween lost favor in England with Martin Luther, as Halloween had become associated with Catholicism since 800 AD. Many parts of England still recognize Oct. 31 as Mischief Night, when children would knock on doors demanding treats (Trick-or-Treat), disguised as witches and ghosts in order to snag food and cash from nervous homeowners.
Mexico & Central America (#6-#9)
Halloween is closely tied to El Dia de Los Muertos (“The Day of the Dead”, Nov. 1). All Souls’ Day, Nov. 2, is commemorated with a 3-day celebration that begins Halloween night.
Norway (#10)
Norway has begun celebrating Halloween more actively. In 2000, supply of decorations and costumes was still limited. But in recent years, more people have joined our modern version of Halloween fun!
