'Link Building Strategies'

Google Maps – Become a Favorite Place (Like Upright!)

Tuesday, January 5th, 2010

Last week, Upright Communications received great news from Google.  Have you, too? 
A letter stated that in 2009, thousands viewed the profile of our Cincinnati, OH headquarters in Google Maps.  Now, Google Maps considers our main office a solid recommendation for local users.  This notice comes at a perfect time, as we are gaining experience [...]

Interview for ‘The Circuit’ – Upright SEO Director, Allison Kulage

Tuesday, January 5th, 2010

In November ‘09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter.
In the interview, Allison educates readers on:

why visitor behavior is #1
the “three-legged stool” of SEO success
diversifying [...]

Crucial Steps to Creating a Facebook Business Page That Pops

Tuesday, December 22nd, 2009

Facebook, with more than 300 million members, amounting to more than 160,000 new users every day, makes it the third most trafficked website on the internet.  What better reason to utilize this as a marketing tool.
In order for you to generate the most energy from your customer base, it’s important to follow these important, yet [...]

Halloween Search Behavior – Around the World

Thursday, October 29th, 2009

Boo!  Below is actual data of Halloween-related terms Googled worldwide in October, 2009.  Look like a random list of countries to you?

It’s actually not random at all.  (The blue bars show popularity ratio.)  I ran this Google report after watching the History Channel special “The Haunted History of Halloween.”  Below, you’ll see how search engine [...]

Case Study: Dos Equis & The Most Interesting Man

Thursday, October 22nd, 2009

You’ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon “The Most Interesting Man in the World” (pictured below) who doesn’t always drink beer, “But when I do, I prefer Dos Equis.”  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [...]

Upright in the News: Allison Kulage, SEO Director

Monday, September 21st, 2009

In what was billed “an exclusive interview with a top SEO pro,” Allison Kulage shared valuable wisdom with industry leader LinksManager.com.  Read the full interview here.  Accomplished journalist Elliot Borin recorded conversations with Upright SEO Director Ms. Kulage in July, publishing the full article this past weekend.
Topic: The value of link building — gathering inbound [...]

Facebook Links Your Business Page to Twitter

Thursday, August 27th, 2009

ENTRY UPDATE: THIS BLOG ENTRY REFERS TO A “FACEBOOK->TWITTER” PROMO MESSAGE FACEBOOK DISPLAYED FOR A WEEK.  FOR UPDATED INSTRUCTIONS ON HOW TO “TWEET” FACEBOOK ACTIONS THROUGH A TWITTER ACCOUNT, PLEASE VIEW FACEBOOK’S OFFICIAL INSTRUCTIONS.
This is exactly what we’ve been waiting for. Are you tired of updating both Facebook and Twitter and feel bombarded and short [...]

Upright Among TopRank’s “Best Blogs on the Net”

Monday, August 10th, 2009

TopRank’s Online Marketing blog is one of the most respected blogs in the entire marketing industry.  They owe part of this success to their link building program, having gained inbound links from many of the most credible marketing sites.
To aid their linkbuilding program, the marketing professionals at TopRank scour the Internet for blogs to feature [...]

Chat Social Media Success with HARO

Thursday, July 30th, 2009

Back in April, we first blogged about our involvement in the HARO network (which stands for “Help a Reporter Out”).  Three months later and we’re still hooked!
We receive daily emails from HARO, in which journalists reach out to the public with current topics, to attain press stories. Find out more about this FREE group at [...]

Upright5: Why to Blog for Business

Wednesday, July 22nd, 2009

Today we introduce a new series of blog posts called “Upright5.”  Rolls right off the tongue, doesn’t it!  An Upright5 entry is a fast-reading list of 5 reasons why we suggest a specific tool or strategy for success in your business.  Today’s Upright5 lists 5 reasons to start a blog on your website.  Know you’re [...]