'Link Building Strategies'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

(The Los Angeles Lakers are 2010 NBA Champions with an 83-79 win over the Boston Celtics.) As shown by the riots outside the Staples Center last night after the Lakers win, local fans get pretty excited about their team. But does public excitement translate into positive  reviews of these franchises in Google Maps? Actually, no. [...]

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010″ appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010″ so far [...]

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this [...]

Last week, Upright Communications received great news from Google.  Have you, too?  A letter stated that in 2009, thousands viewed the profile of our Cincinnati, OH headquarters in Google Maps.  Now, Google Maps considers our main office a solid recommendation for local users.  This notice comes at a perfect time, as we are gaining experience [...]

In November ’09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the “three-legged stool” [...]

Facebook, with more than 300 million members, amounting to more than 160,000 new users every day, makes it the third most trafficked website on the internet.  What better reason to utilize this as a marketing tool. In order for you to generate the most energy from your customer base, it’s important to follow these important, [...]

Boo!  Below is actual data of Halloween-related terms Googled worldwide in October, 2009.  Look like a random list of countries to you? It’s actually not random at all.  (The blue bars show popularity ratio.)  I ran this Google report after watching the History Channel special “The Haunted History of Halloween.”  Below, you’ll see how search [...]

You’ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon “The Most Interesting Man in the World” (pictured below) who doesn’t always drink beer, “But when I do, I prefer Dos Equis.”  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [...]