'Local Search'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services–such as “dentists” or “Chicago insurance agent”. A full view into these display tests can [...]

Hi everybody! I’m in Seattle to attend a website usability session with guru Steve Krug all day Friday. Seattle: home of the Mariners, the Space Needle…and Microsoft’s headquarters. So it’s perfect timing that Bing, Microsoft’s search engine, announces key updates this week. For a full look view into Bing updates, check out this entry from [...]

(The Los Angeles Lakers are 2010 NBA Champions with an 83-79 win over the Boston Celtics.) As shown by the riots outside the Staples Center last night after the Lakers win, local fans get pretty excited about their team. But does public excitement translate into positive  reviews of these franchises in Google Maps? Actually, no. [...]

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010″ appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010″ so far [...]

Google Maps has added a new feature that enables those in the service industry to include their “service areas” as well as allowing those working from home the option of excluding their home office address from the listing. In the past, companies like plumbers and window retailers could only include the address of where their [...]

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this [...]

Last week, Upright Communications received great news from Google.  Have you, too?  A letter stated that in 2009, thousands viewed the profile of our Cincinnati, OH headquarters in Google Maps.  Now, Google Maps considers our main office a solid recommendation for local users.  This notice comes at a perfect time, as we are gaining experience [...]

On September 11, 2009 Cincinnati Business Courier named Upright Communications one of the Top 10 Web Design Firms in Cincinnati. We are very excited to be among such talented designers, and it’s especially cool because web design is only one portion of Upright’s full Internet marketing program.  This is a great time to thank our [...]