'Offline Marketing'

As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them.

As internet marketing experts, we assist clients with a wide variety of online efforts to boost website performance. But when it comes to analyzing how well your website represents your business, you can benefit from your own expertise. SWOT is an effective business tool that you can use to perform an honest evaluation of your [...]

Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers. With high volumes of job applicants and the benefits of evolving technology, many businesses [...]

Smart Business magazine recently turned to Upright Communications while researching its November 2008 article, “Lost and Found.”  One of only two Cincinnati companies highlighted, the goal of the article is to encourage SEO, with input from local experts.  The magazine interviewed Greg Frye (right), president of Upright.  Check out his insight! Much of the column [...]

The ADCLUB of Cincinnati’s Digital Hub Initiative will be hosting a “Non-Conference” Conference on November 14-15, 2008 in downtown Cincinnati at the Hyatt Regency Hotel along with downtown area pubs. The focus of the conference will be, as DHI says, “all things digital” and the goal is to make this a fun and exciting event [...]

In the 1980′s and 90′s, trade shows were a very popular way for many of my clients to market their products and services. But as online promotion continues to command more and more of the marketing budget, it seems that clients’ participation in trade shows has been drastically reduced. And those clients still going to [...]