'Recommended Reading'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services–such as “dentists” or “Chicago insurance agent”. A full view into these display tests can [...]

Hi everybody! I’m in Seattle to attend a website usability session with guru Steve Krug all day Friday. Seattle: home of the Mariners, the Space Needle…and Microsoft’s headquarters. So it’s perfect timing that Bing, Microsoft’s search engine, announces key updates this week. For a full look view into Bing updates, check out this entry from [...]

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

Look past the tee shirt– Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google’s “algorithm”, stating that it was updated between 350 and 400 times–in batches– during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as “the technology that a [...]

Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that ‘comes on their machine.’  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features.  [...]

CareerRocketer.com published Upright’s advice! Is your career a perpetual “countdown to blast-off”?  Well our friends at CareerRocketer.com have the remedy.  Their website functions essentially as an advice column for job seekers, personal branding enthusiasts, and career developers.  Why is this site vital?  Because the job recruitment process has changed so radically over the past 5 [...]

In November ’09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the “three-legged stool” [...]

Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers. With high volumes of job applicants and the benefits of evolving technology, many businesses [...]

You’ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon “The Most Interesting Man in the World” (pictured below) who doesn’t always drink beer, “But when I do, I prefer Dos Equis.”  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [...]