'Recommended Reading'

Anchor Text on Your Site

Wednesday, October 22nd, 2014

Anchor text links have been known to have a lot of ‘search engine ranking’ juice.  It is one of the search engine optimization tools that has been around for the past ten years or so and continues to have ranking leverage. An anchor can be spotted easily in content because it is usually underlined in [...]

Is Case Sensitivity Causing your Duplicate Content?

Friday, September 19th, 2014

Written by Jenn Johnson & Keely Ledebur Would you believe just tapping that shift key to create a capital letter in your URL could be the culprit to your duplicate content issues? If Google can find your web page using multiple versions of your URL, then you risk Google indexing all the variations (such as [...]

What Google Actions Could Affect You

Thursday, October 25th, 2012

As the biggest name in online search, Google answers more than one billion queries every day. In order to maintain their powerhouse reputation, Google is continuously tweaking their methodology, which allows them to offer the best possible search results for users while presumably keeping webmasters from “gaming the system” to gain better rankings. Website owners and [...]

Upright Attends Cut & Paste Design Competition

Monday, May 21st, 2012

The first Cut&Paste digital design competitionwas held in New York City in 2005. It has grown massively since. Today, preliminary rounds are held in each of 12 cities worldwide — with winners competing in the Global Championship in NYC each year. This past Saturday, I was in attendance for the Los Angeles qualifying round of [...]

Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites

Tuesday, February 14th, 2012

Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones? This report asserts that as of early 2012, the experience [...]

Tuesday Tip: Get A FASTER Website

Tuesday, May 17th, 2011

Loading…loading…………loading………………………….. Do you dream of a faster website for your business? A fast-loading website: – Earns better rankings in Google (Announcement from Google) – Earns better ad placement when using Google Adwords paid advertising – Improves satisfaction in site visitors (They get the info they need faster!) – Increases the number of pages one visitor [...]

Multiple Domains? No Problem – We Can Help

Wednesday, March 30th, 2011

One of our most popular blog entries ever discusses concerns while optimizing multiple domains. Well the truth is, a lot of companies have multiple domains (URLs) to serve different portions of their business.  And this is great! Upright has 15 years experience in helping clients with multiple business sites.  Yes there are concerns, such as [...]

Online Marketers Say the Darndest Things

Friday, January 21st, 2011

For this Friday Funk, the joke’s on us!  As online marketers we sometimes take ourselves too seriously– brand positioning, scalable solutions, social currency– it all loses meaning when the humor sets in. This hilarious submit-your-own-caption website, “Things Real People Don’t Say About Advertising” is cracking us up today.  Check it out! Some of Upright employees’ [...]

Bing & Yahoo Alliance: Key Facts

Monday, August 23rd, 2010

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

Google Results: Displays, They Are A-Changin’

Thursday, July 15th, 2010

The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services–such as “dentists” or “Chicago insurance agent”. A full view into these display tests can [...]