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	<title>Upright Communications&#187; Recommended Reading</title>
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	<link>http://www.walkupright.com/blog</link>
	<description>Turning Website Visitors Into Customers</description>
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		<title>Bing &amp; Yahoo Alliance: Key Facts</title>
		<link>http://www.walkupright.com/blog/2010/08/23/bing-yahoo-alliance-key-facts</link>
		<comments>http://www.walkupright.com/blog/2010/08/23/bing-yahoo-alliance-key-facts#comments</comments>
		<pubDate>Mon, 23 Aug 2010 22:30:56 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Link Building Strategies]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[SEO Myths]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[bing-yahoo deal]]></category>
		<category><![CDATA[comscore search market share]]></category>
		<category><![CDATA[Google monopoly]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[yahoo searches powered by bing]]></category>
		<category><![CDATA[yahoo-bing alliance]]></category>
		<category><![CDATA[yahoo-bing merger]]></category>
		<category><![CDATA[yahoo-bing partnership]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1567</guid>
		<description><![CDATA[Starting this week, Yahoo search results have a new label: &#8220;Powered by Bing.&#8221;  What?!  Yahoo and Microsoft&#8217;s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance &#8211;  centered upon Yahoo&#8217;s adoption of Bing&#8217;s search technology and advertising display &#8212; is a major attempt to offset Google&#8217;s [<a href="http://www.walkupright.com/blog/2010/08/23/bing-yahoo-alliance-key-facts" rel="bookmark" title="Bing &amp; Yahoo Alliance: Key Facts">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/08/23/bing-yahoo-alliance-key-facts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Results: Displays, They Are A-Changin&#8217;</title>
		<link>http://www.walkupright.com/blog/2010/07/15/google-results-displays-they-are-a-changin</link>
		<comments>http://www.walkupright.com/blog/2010/07/15/google-results-displays-they-are-a-changin#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:44:05 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Beta testing Google]]></category>
		<category><![CDATA[Google Local Search]]></category>
		<category><![CDATA[Google Organic Search]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[Google SERPs]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1464</guid>
		<description><![CDATA[The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services&#8211;such as &#8220;dentists&#8221; or &#8220;Chicago insurance agent&#8221;. A full view into these display tests can [<a href="http://www.walkupright.com/blog/2010/07/15/google-results-displays-they-are-a-changin" rel="bookmark" title="Google Results: Displays, They Are A-Changin&#8217;">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/07/15/google-results-displays-they-are-a-changin/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greetings from Seattle &amp; Bing Updates</title>
		<link>http://www.walkupright.com/blog/2010/06/24/greetings-from-seattle-bing-updates</link>
		<comments>http://www.walkupright.com/blog/2010/06/24/greetings-from-seattle-bing-updates#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:59:35 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Search Engine News]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1461</guid>
		<description><![CDATA[Hi everybody! I&#8217;m in Seattle to attend a website usability session with guru Steve Krug all day Friday. Seattle: home of the Mariners, the Space Needle&#8230;and Microsoft&#8217;s headquarters. So it&#8217;s perfect timing that Bing, Microsoft&#8217;s search engine, announces key updates this week. For a full look view into Bing updates, check out this entry from [<a href="http://www.walkupright.com/blog/2010/06/24/greetings-from-seattle-bing-updates" rel="bookmark" title="Greetings from Seattle &amp; Bing Updates">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/06/24/greetings-from-seattle-bing-updates/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Response to 2010 Local Search Ranking Report</title>
		<link>http://www.walkupright.com/blog/2010/06/09/response-to-2010-local-search-ranking-report</link>
		<comments>http://www.walkupright.com/blog/2010/06/09/response-to-2010-local-search-ranking-report#comments</comments>
		<pubDate>Wed, 09 Jun 2010 16:33:51 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Go Green]]></category>
		<category><![CDATA[Link Building Strategies]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Bing Local]]></category>
		<category><![CDATA[business listings Google]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[green local marketing]]></category>
		<category><![CDATA[local ranking factors]]></category>
		<category><![CDATA[local search engine success]]></category>
		<category><![CDATA[maps citations]]></category>
		<category><![CDATA[Yahoo Local]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1432</guid>
		<description><![CDATA[As many of you know, Upright&#8217;s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features &#8212; like [<a href="http://www.walkupright.com/blog/2010/06/09/response-to-2010-local-search-ranking-report" rel="bookmark" title="Response to 2010 Local Search Ranking Report">Read more...</a>]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Updates Search Algorithm Daily</title>
		<link>http://www.walkupright.com/blog/2010/04/30/google-updates-search-algorithm-daily</link>
		<comments>http://www.walkupright.com/blog/2010/04/30/google-updates-search-algorithm-daily#comments</comments>
		<pubDate>Fri, 30 Apr 2010 13:34:50 +0000</pubDate>
		<dc:creator>Colleen Frye</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google algorithm]]></category>
		<category><![CDATA[Google search news]]></category>
		<category><![CDATA[Google updates 2009]]></category>
		<category><![CDATA[Matt Cutts]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1382</guid>
		<description><![CDATA[Look past the tee shirt&#8211; Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google&#8217;s &#8220;algorithm&#8221;, stating that it was updated between 350 and 400 times&#8211;in batches&#8211; during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as &#8220;the technology that a [<a href="http://www.walkupright.com/blog/2010/04/30/google-updates-search-algorithm-daily" rel="bookmark" title="Google Updates Search Algorithm Daily">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/04/30/google-updates-search-algorithm-daily/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Popular Are Your Internet Settings?</title>
		<link>http://www.walkupright.com/blog/2010/02/19/how-popular-are-your-internet-settings</link>
		<comments>http://www.walkupright.com/blog/2010/02/19/how-popular-are-your-internet-settings#comments</comments>
		<pubDate>Fri, 19 Feb 2010 19:19:14 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Internet program 2010]]></category>
		<category><![CDATA[popular Internet browsers]]></category>
		<category><![CDATA[top browser resolutions]]></category>
		<category><![CDATA[top Internet browsers]]></category>
		<category><![CDATA[top operating systems]]></category>
		<category><![CDATA[W3 compliance]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1158</guid>
		<description><![CDATA[Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that &#8216;comes on their machine.&#8217;  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features.  [<a href="http://www.walkupright.com/blog/2010/02/19/how-popular-are-your-internet-settings" rel="bookmark" title="How Popular Are Your Internet Settings?">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/02/19/how-popular-are-your-internet-settings/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upright Quoted in CareerRocketer.com Advice Column</title>
		<link>http://www.walkupright.com/blog/2010/01/25/upright-quoted-in-careerrocketer-com-advice-column</link>
		<comments>http://www.walkupright.com/blog/2010/01/25/upright-quoted-in-careerrocketer-com-advice-column#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:58:41 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[CareerRocketer.com]]></category>
		<category><![CDATA[job recruitment online]]></category>
		<category><![CDATA[social media job seek]]></category>
		<category><![CDATA[Twitter job search]]></category>
		<category><![CDATA[unemployed advice]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=1096</guid>
		<description><![CDATA[CareerRocketer.com published Upright&#8217;s advice! Is your career a perpetual &#8220;countdown to blast-off&#8221;?  Well our friends at CareerRocketer.com have the remedy.  Their website functions essentially as an advice column for job seekers, personal branding enthusiasts, and career developers.  Why is this site vital?  Because the job recruitment process has changed so radically over the past 5 [<a href="http://www.walkupright.com/blog/2010/01/25/upright-quoted-in-careerrocketer-com-advice-column" rel="bookmark" title="Upright Quoted in CareerRocketer.com Advice Column">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/01/25/upright-quoted-in-careerrocketer-com-advice-column/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interview for &#8216;The Circuit&#8217; &#8211; Upright SEO Director, Allison Kulage</title>
		<link>http://www.walkupright.com/blog/2010/01/05/interview-for-the-circuit-upright-seo-director-allison-kulage</link>
		<comments>http://www.walkupright.com/blog/2010/01/05/interview-for-the-circuit-upright-seo-director-allison-kulage#comments</comments>
		<pubDate>Tue, 05 Jan 2010 23:24:21 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Link Building Strategies]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Allison Kulage]]></category>
		<category><![CDATA[January newsletter]]></category>
		<category><![CDATA[online press publicity]]></category>
		<category><![CDATA[SEO Director presentation]]></category>
		<category><![CDATA[SEO interview]]></category>
		<category><![CDATA[The Circuit]]></category>
		<category><![CDATA[upright communications]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=996</guid>
		<description><![CDATA[In November &#8217;09, Allison Kulage presented the topic &#8220;Is Your SEO in Balance?&#8221; for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the &#8220;three-legged stool&#8221; [<a href="http://www.walkupright.com/blog/2010/01/05/interview-for-the-circuit-upright-seo-director-allison-kulage" rel="bookmark" title="Interview for &#8216;The Circuit&#8217; &#8211; Upright SEO Director, Allison Kulage">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2010/01/05/interview-for-the-circuit-upright-seo-director-allison-kulage/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Resume Keyword Optimization matches Jobs and Seekers</title>
		<link>http://www.walkupright.com/blog/2009/12/04/resume-keyword-optimization-matches-jobs-and-seekers</link>
		<comments>http://www.walkupright.com/blog/2009/12/04/resume-keyword-optimization-matches-jobs-and-seekers#comments</comments>
		<pubDate>Fri, 04 Dec 2009 21:30:27 +0000</pubDate>
		<dc:creator>Erin Meyer</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=908</guid>
		<description><![CDATA[Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers. With high volumes of job applicants and the benefits of evolving technology, many businesses [<a href="http://www.walkupright.com/blog/2009/12/04/resume-keyword-optimization-matches-jobs-and-seekers" rel="bookmark" title="Resume Keyword Optimization matches Jobs and Seekers">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2009/12/04/resume-keyword-optimization-matches-jobs-and-seekers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study: Dos Equis &amp; The Most Interesting Man</title>
		<link>http://www.walkupright.com/blog/2009/10/22/case-study-dos-equis-the-most-interesting-show</link>
		<comments>http://www.walkupright.com/blog/2009/10/22/case-study-dos-equis-the-most-interesting-show#comments</comments>
		<pubDate>Thu, 22 Oct 2009 20:58:27 +0000</pubDate>
		<dc:creator>Eric Frye</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Link Building Strategies]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branded marketing]]></category>
		<category><![CDATA[Dos equis]]></category>
		<category><![CDATA[free beer]]></category>
		<category><![CDATA[most interesting man in the world]]></category>
		<category><![CDATA[most interesting show in the world]]></category>
		<category><![CDATA[social media campaigns]]></category>

		<guid isPermaLink="false">http://www.walkupright.com/blog/?p=757</guid>
		<description><![CDATA[You&#8217;ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon &#8220;The Most Interesting Man in the World&#8221; (pictured below) who doesn&#8217;t always drink beer, &#8220;But when I do, I prefer Dos Equis.&#8221;  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [<a href="http://www.walkupright.com/blog/2009/10/22/case-study-dos-equis-the-most-interesting-show" rel="bookmark" title="Case Study: Dos Equis &amp; The Most Interesting Man">Read more...</a>]]]></description>
		<wfw:commentRss>http://www.walkupright.com/blog/2009/10/22/case-study-dos-equis-the-most-interesting-show/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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