'Recommended Reading'

Response to 2010 Local Search Ranking Report

Wednesday, June 9th, 2010

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

Google Updates Search Algorithm Daily

Friday, April 30th, 2010

Look past the tee shirt– Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google’s “algorithm”, stating that it was updated between 350 and 400 times–in batches– during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as “the technology that a [...]

How Popular Are Your Internet Settings?

Friday, February 19th, 2010

Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that ‘comes on their machine.’  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features. [...]

Upright Quoted in CareerRocketer.com Advice Column

Monday, January 25th, 2010

CareerRocketer.com published Upright’s advice! Is your career a perpetual “countdown to blast-off”?  Well our friends at CareerRocketer.com have the remedy.  Their website functions essentially as an advice column for job seekers, personal branding enthusiasts, and career developers.  Why is this site vital?  Because the job recruitment process has changed so radically over the past 5 [...]

Interview for ‘The Circuit’ – Upright SEO Director, Allison Kulage

Tuesday, January 5th, 2010

In November ’09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit. Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the “three-legged stool” [...]

Job Seekers: Use Key Words in Resumes

Friday, December 4th, 2009

Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers. With high volumes of job applicants and the benefits of evolving technology, many businesses [...]

Case Study: Dos Equis & The Most Interesting Man

Thursday, October 22nd, 2009

You’ve seen recent TV ads for Dos Equis Mexican beer, right?  Featuring fictional brand icon “The Most Interesting Man in the World” (pictured below) who doesn’t always drink beer, “But when I do, I prefer Dos Equis.”  Yep, those commercials.  This ambitious advertising campaign is now a multi-platform smash, and we have a lot to [...]

Cyber Security & Why “Stay Safe in October”

Thursday, October 8th, 2009

This October marks the 6th Annual National Cybersecurity Awareness Month.  Yep, it’s a mouthful. But it definitely passes the “National ___ Month” test for a reason: a topic so ever-present in American lives but never noted enough.  This month, the National Cyber Security Alliance (NCSA) encourages us to learn more about the “national security priority” [...]

Upright in the News: Allison Kulage, SEO Director

Monday, September 21st, 2009

In what was billed “an exclusive interview with a top SEO pro,” Allison Kulage shared valuable wisdom with industry leader LinksManager.com.  Read the full interview here.  Accomplished journalist Elliot Borin recorded conversations with Upright SEO Director Ms. Kulage in July, publishing the full article this past weekend. Topic: The value of link building — gathering [...]

Search Engines Honor 9/11 Today

Friday, September 11th, 2009

Like many major tragedies, the events of September 11, 2001 have been politicized and wildly distorted over time. Yet what remain most poignant are individual stories of heroism and tragic family loss. We all have a special responsibility to preserve these stories for generations. Especially today, on its eighth anniversary. A free Friday moment? Celebrate [...]