'Search Engine News'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services–such as “dentists” or “Chicago insurance agent”. A full view into these display tests can [...]

Hi everybody! I’m in Seattle to attend a website usability session with guru Steve Krug all day Friday. Seattle: home of the Mariners, the Space Needle…and Microsoft’s headquarters. So it’s perfect timing that Bing, Microsoft’s search engine, announces key updates this week. For a full look view into Bing updates, check out this entry from [...]

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

Look past the tee shirt– Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google’s “algorithm”, stating that it was updated between 350 and 400 times–in batches– during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as “the technology that a [...]

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010″ appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010″ so far [...]

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this [...]

Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that ‘comes on their machine.’  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features.  [...]

Remember when Google announced that your page’s meta description was no longer used in their search algorithms? Google hasn’t completely changed decision to discount meta descriptions as a ranking factor; however, meta descriptions CAN affect your personalized search results. This change reflects just another Google algorithm update. Last year alone, Google changed their algorithms over [...]

Every Santa deserves a little budget relief this year!  Whether buying for family, friends, co-workers or charity…it literally pays to shop now, online. Search engine Bing.com has joined forces with hundreds of your favorite e-retailers for the Bing Cashback program.  It’s simple – shop at popular retailer websites, and receive a percentage of your purchase [...]