'Search Engine Optimization'

Remember when Google announced that your page’s meta description was no longer used in their search algorithms? Google hasn’t completely changed decision to discount meta descriptions as a ranking factor; however, meta descriptions CAN affect your personalized search results. This change reflects just another Google algorithm update. Last year alone, Google changed their algorithms over [...]

In November ‘09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter.
In the interview, Allison educates readers on:

why visitor behavior is #1
the “three-legged stool” of SEO success
diversifying [...]

Step 1:
Offer your valuable clients discounts, coupons and even giveaways.  As you very well know, the Christmas season tends to get expensive. Earn your clients’ trust and approval by offering them a compelling incentive to keep coming back for more.
Step 2:
Be sure to post a Tweet on Twitter regarding your Holiday Marketing Campaign.  Include information [...]

Please mark your calendars!  Allison Kulage, SEO Director here at Upright, is presenting TWO unique topics this week.  Jumpstart Thursday with a social online seminar, and celebrate a Fall Friday in Cincinnati with a live presentation…
Thursday, 11/12 2-3pm EST Social Networking: Designing an Effective Program from
Beginning to Infinity <– Click me for more info and [...]

In what was billed “an exclusive interview with a top SEO pro,” Allison Kulage shared valuable wisdom with industry leader LinksManager.com.  Read the full interview here.  Accomplished journalist Elliot Borin recorded conversations with Upright SEO Director Ms. Kulage in July, publishing the full article this past weekend.
Topic: The value of link building — gathering inbound [...]

I didn’t grow up here in Los Angeles, so I’m still trying new restaurants around town.  It’ll take me a long time, eh?  To cut losses, I count on sites like Yelp.com and Chow.com to read Testimonials by people who have already eaten what I’m sniffin’.  Crucial restaurant questions are answered: how long was the [...]

Today we introduce a new series of blog posts called “Upright5.”  Rolls right off the tongue, doesn’t it!  An Upright5 entry is a fast-reading list of 5 reasons why we suggest a specific tool or strategy for success in your business.  Today’s Upright5 lists 5 reasons to start a blog on your website.  Know you’re [...]

About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every [...]

There are basic best practices to getting your site better visibility online.  Identify your keywords and then use them throughout the site. Make sure you use keywords in your title and meta tags, in the body copy, heading on the page, alt attributes and text links. Make sure you have quality inbound links, and that [...]

 When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin [...]