'Search Engine Optimization'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

The online marketing industry is abuzz over radical changes to the way LOCAL SEARCH RESULTS may soon be displayed in Google. Since around July 1, Google has been testing alternative results page formats, seen when searching for local products and services–such as “dentists” or “Chicago insurance agent”. A full view into these display tests can [...]

As many of you know, Upright’s Local Search specialists test caffeine-positive. They track weekly changes in the evolving Local Search landscape to best serve clients. See, many new opportunities are just now arising for businesses to succeed locally, online. Search engine centers like Google Places and Yahoo! Local constantly add new data features — like [...]

Look past the tee shirt– Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google’s “algorithm”, stating that it was updated between 350 and 400 times–in batches– during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as “the technology that a [...]

Remember when Google announced that your page’s meta description was no longer used in their search algorithms? Google hasn’t completely changed decision to discount meta descriptions as a ranking factor; however, meta descriptions CAN affect your personalized search results. This change reflects just another Google algorithm update. Last year alone, Google changed their algorithms over [...]

In November ’09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter. In the interview, Allison educates readers on: why visitor behavior is #1 the “three-legged stool” [...]

Step 1: Offer your valuable clients discounts, coupons and even giveaways.  As you very well know, the Christmas season tends to get expensive. Earn your clients’ trust and approval by offering them a compelling incentive to keep coming back for more. Step 2: Be sure to post a Tweet on Twitter regarding your Holiday Marketing [...]

Please mark your calendars!  Allison Kulage, SEO Director here at Upright, is presenting TWO unique topics this week.  Jumpstart Thursday with a social online seminar, and celebrate a Fall Friday in Cincinnati with a live presentation… Thursday, 11/12 2-3pm EST Social Networking: Designing an Effective Program from Beginning to Infinity <– Click me for more [...]

In what was billed “an exclusive interview with a top SEO pro,” Allison Kulage shared valuable wisdom with industry leader LinksManager.com.  Read the full interview here.  Accomplished journalist Elliot Borin recorded conversations with Upright SEO Director Ms. Kulage in July, publishing the full article this past weekend. Topic: The value of link building — gathering [...]

I didn’t grow up here in Los Angeles, so I’m still trying new restaurants around town.  It’ll take me a long time, eh?  To cut losses, I count on sites like Yelp.com and Chow.com to read Testimonials by people who have already eaten what I’m sniffin’.  Crucial restaurant questions are answered: how long was the [...]