'SEO Tools'

How Popular Are Your Internet Settings?

Friday, February 19th, 2010

Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that ‘comes on their machine.’  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features.  [...]

Interview for ‘The Circuit’ – Upright SEO Director, Allison Kulage

Tuesday, January 5th, 2010

In November ‘09, Allison Kulage presented the topic “Is Your SEO in Balance?” for Cincinnati (Ohio) technology community network, The Circuit.  Impressed by her expert knowledge and enthusiasm, The Circuit released a subsequent interview with Allison for their January newsletter.
In the interview, Allison educates readers on:

why visitor behavior is #1
the “three-legged stool” of SEO success
diversifying [...]

Save the Holidays with Bing.com Cashback

Tuesday, December 8th, 2009

Every Santa deserves a little budget relief this year!  Whether buying for family, friends, co-workers or charity…it literally pays to shop now, online. Search engine Bing.com has joined forces with hundreds of your favorite e-retailers for the Bing Cashback program.  It’s simple – shop at popular retailer websites, and receive a percentage of your purchase [...]

Resume Keyword Optimization matches Jobs and Seekers

Friday, December 4th, 2009

Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers.
With high volumes of job applicants and the benefits of evolving technology, many businesses are [...]

Halloween Search Behavior – Around the World

Thursday, October 29th, 2009

Boo!  Below is actual data of Halloween-related terms Googled worldwide in October, 2009.  Look like a random list of countries to you?

It’s actually not random at all.  (The blue bars show popularity ratio.)  I ran this Google report after watching the History Channel special “The Haunted History of Halloween.”  Below, you’ll see how search engine [...]

Bing: Features We Can All Use

Thursday, August 13th, 2009

Have you felt it?  The world’s new #3 search engine, Bing, is making real waves.  UTalkMarketing.com reports Bing has increased user activity 45% since its June launch, stealing significant usership from search leaders Google and Yahoo.  We will keep you aware of Bing’s growth trend over the next few months, as it may affect our [...]

Email campaigns – More Profit, Less Paper

Thursday, August 6th, 2009

Like 4,800 cars off the road.
From my donations of just $10/mo. for one year, Conservation International has offset a lot of CO2 emissions!  I found out about this group through an email campaign, forwarded by a friend.  And I forward CI email campaigns whenever I receive them.
Here at Upright Communications, we use Constant Contact to [...]

Upright5: Why to Blog for Business

Wednesday, July 22nd, 2009

Today we introduce a new series of blog posts called “Upright5.”  Rolls right off the tongue, doesn’t it!  An Upright5 entry is a fast-reading list of 5 reasons why we suggest a specific tool or strategy for success in your business.  Today’s Upright5 lists 5 reasons to start a blog on your website.  Know you’re [...]

Social Media Marketing: In Action

Friday, July 17th, 2009

Heard about our upcoming webinar, “Upright Presents: Leveraging Social Media for Business Growth”? A lot of people have (as I’ll explain below).  Our SEO Director Allison Kulage is presenting on this topic Thursday 7/23 @ 2 pm ET.  Sign up here for this FREE online seminar!

We consistently preach the ROI effectiveness of Social Media for [...]

Low-Cost Site Usability Testing

Wednesday, May 20th, 2009

1,000,000 visitors are useless…if none becomes a sales lead.
So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor.  We analyze visitor behaviors monthly to uncover areas of statistical difficulty.  And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests.  (Notably, we code and [...]