'Social Media'

As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them.

Whether you are a user of the popular social media platform or not, you have probably noticed that more and more businesses are using Facebook pages to stay on the minds of their customers. But are they limited to only reaching Facebook users who connect with them? Not if they take advantage of Facebook tagging.

With over 160 million pages on Facebook, you may find it hard to stand out among your business competition. Fortunately, we have recommendations that do the trick: Change Default Landing Tab Facebook allows for you to choose which profile tab your fans and potential fans land on. So instead of having users see your wall [...]

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010″ appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010″ so far [...]

Social networks are getting even more connected!  Case and point?  Social media sites are allowing users to cross-publish activity from one social media profile…into another. Now you can announce YouTube uploads through Facebook, Twitter and Google Reader automatically. Ready to post a new video to YouTube?  Follow these simple steps so your entire social network [...]

You may have received an email yesterday or the day before from Facebook that caused you to delete it, thinking it was spam.  In fact, it’s just the opposite.  Though this feature hasn’t been formally announced by Facebook themselves, it’s part of a bigger plan called “Post Insights” that was introduced in February.  Facebook appears [...]

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this [...]

If you’re lucky enough to live in a city that has an IKEA store, then you may have taken a trip inside their massive building and viewed the showrooms chock full of stylish furniture and accessories. I’ll be the first to admit that Cincinnati got a little better the day the IKEA opened. And yes, [...]

As we have said before in previous blog posts, Facebook is the world’s largest social media networking site, with over 400 million users.  The average user in the United States is a female between the ages of 25 and 34.  From 2008 to 2009, total minutes spent on Facebook increased from 1.7 billion to 13.9 [...]

Not on the Social Media bandwagon?  Check out what Nielsen Online, the global leader in media information, is saying:  It may be time to hop on. In terms of “traditional media”, first came the radio, taking 38 years to capture an audience of 50 million.  Then came the television, which took 13 years to capture [...]