'Social Media'

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage.
Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this entry [...]

If you’re lucky enough to live in a city that has an IKEA store, then you may have taken a trip inside their massive building and viewed the showrooms chock full of stylish furniture and accessories. I’ll be the first to admit that Cincinnati got a little better the day the IKEA opened. And yes, [...]

As we have said before in previous blog posts, Facebook is the world’s largest social media networking site, with over 400 million users.  The average user in the United States is a female between the ages of 25 and 34.  From 2008 to 2009, total minutes spent on Facebook increased from 1.7 billion to 13.9 [...]

Not on the Social Media bandwagon?  Check out what Nielsen Online, the global leader in media information, is saying:  It may be time to hop on.
In terms of “traditional media”, first came the radio, taking 38 years to capture an audience of 50 million.  Then came the television, which took 13 years to capture an [...]

Today, Google announces their latest Google Buzz.  In the past, Bradley Horowitz, Google’s vice president for product management, dreamed for Google to have a platform that allowed its users to share experiences, much like Facebook and Twitter.  Horowitz’s dreams came true.
Google Buzz allows you to “follow” people as well as have them “follow” you back.  [...]

CareerRocketer.com published Upright’s advice!
Is your career a perpetual “countdown to blast-off”?  Well our friends at CareerRocketer.com have the remedy.  Their website functions essentially as an advice column for job seekers, personal branding enthusiasts, and career developers.  Why is this site vital?  Because the job recruitment process has changed so radically over the past 5 years.  [...]

Are you an administrator of a Facebook Fanpage?  If yes, you know Facebook features are constantly “tweaked.”  The basic capabilities for posting data and reaching fans stays consistent, but the methods change sporadically, just to keep us crazy.
For months, business owners have flooded Facebook message boards asking how to send Fans a direct note (an [...]

Facebook, with more than 300 million members, amounting to more than 160,000 new users every day, makes it the third most trafficked website on the internet.  What better reason to utilize this as a marketing tool.
In order for you to generate the most energy from your customer base, it’s important to follow these important, yet [...]

Step 1:
Offer your valuable clients discounts, coupons and even giveaways.  As you very well know, the Christmas season tends to get expensive. Earn your clients’ trust and approval by offering them a compelling incentive to keep coming back for more.
Step 2:
Be sure to post a Tweet on Twitter regarding your Holiday Marketing Campaign.  Include information [...]

Keyword optimization is a vital component in website SEO, allowing search engines to find and rank relevant content for internet users. Increasingly, this effective concept is being utilized in business not only by marketing experts, but also by human resource managers.
With high volumes of job applicants and the benefits of evolving technology, many businesses are [...]