3 Ways to Beat Facebook’s Algorithm Changes

Wednesday, July 2nd, 2014

Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users [...]

Email Marketing: Friend or Foe to Business?

Thursday, May 8th, 2014

Email Marketing: Friend or Foe to Business? I bought my mother a sweater this Christmas from a company which will remain nameless and I have thought of them every day since. Why, you may ask? Once a day I receive an email from this specific company among my other general daily emails. Every day I [...]

PR Tips: Ideas for Everyone

Wednesday, December 11th, 2013

PR Tips: Ideas for Everyone There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations. 1. Keep Your Eyes Open! Always be looking for opportunities within your company, and within the [...]

Social Media Week Chicago 2013

Thursday, October 10th, 2013

Social Media Week Chicago 2013 I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents [...]

Funding for New Social Media Ideas – So 2011?

Saturday, July 20th, 2013

According to Bloomberg Businessweek, the social media bubble is bursting.  From Wall Street trading to closed-doors corporate funding, investors have begun turning a cold shoulder to the inventors of tomorrow’s social sharing networks. In fact, corporate investment in social media (in networks such as Facebook and Pinterest, the funding of apps, etc.), has steadily declined [...]

Social Media Explained with Donuts

Monday, March 5th, 2012

What do social media and donuts have in common? Both are something one may enjoy at the start of the day. Both are available in a wide variety of types and flavors to suite a broad range of individual tastes. Recently, a North Carolina based marketing company tied these two subjects together in an interesting [...]

Google+ (A New Social Platform)

Wednesday, June 29th, 2011

Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1″ Google search results. Enable this feature, and [...]

Friday Funk: Credit to Social Media

Friday, June 24th, 2011

We frequently hear advertisers in various industries say, “social media is great, but it really doesn’t apply to my market.” The story of Xceed Financial Federal Credit Union, as reported at Credit Unions Online, might make those reluctant marketers reconsider. Rather than deciding that social media was not relevant for their business, they found a way to make their business applicable to social media.

Tuesday Tip: Top Ways to Clean Up Your Social Media Identity

Tuesday, June 21st, 2011

The way you represent your brand on social media networks is as important as being on the most prominent channels. You may be on Twitter, Facebook, LinkedIn and YouTube, but if you’re not managing how your brand is being represented, then why be on there. Upright has given you information on how to create the [...]

Tuesday Tip: 5 Ways to Optimize Your NEW Facebook Page

Tuesday, April 19th, 2011

So let’s say your company is new to Facebook and finally have gotten around to creating a Facebook page.  It’s now another way for you to expand your brand online and you want to represent yourself as the successful company that you are.  Not only that but you want your page to create business opportunities and encourage networking. We can [...]