'Social Media'

Friday Funk: Credit to Social Media

Friday, June 24th, 2011

We frequently hear advertisers in various industries say, “social media is great, but it really doesn’t apply to my market.” The story of Xceed Financial Federal Credit Union, as reported at Credit Unions Online, might make those reluctant marketers reconsider. Rather than deciding that social media was not relevant for their business, they found a way to make their business applicable to social media.

Tuesday Tip: Top Ways to Clean Up Your Social Media Identity

Tuesday, June 21st, 2011

The way you represent your brand on social media networks is as important as being on the most prominent channels. You may be on Twitter, Facebook, LinkedIn and YouTube, but if you’re not managing how your brand is being represented, then why be on there. Upright has given you information on how to create the [...]

Tuesday Tip: 5 Ways to Optimize Your NEW Facebook Page

Tuesday, April 19th, 2011

So let’s say your company is new to Facebook and finally have gotten around to creating a Facebook page.  It’s now another way for you to expand your brand online and you want to represent yourself as the successful company that you are.  Not only that but you want your page to create business opportunities and encourage networking. We can [...]

Bing Business Portal

Tuesday, April 12th, 2011

UPDATE: Are business listings you created in Bing Local missing when you log into the new Bing Business Portal?  We’ve noticed across several clients that business listings claimed before April 1 have not migrated into the Bing Business Portal.  Others have also noted this in Bing’s forums.  Bing recommends that you fill out this online [...]

Facebook: Create a Fanpage for your Biz WITHOUT a Personal Account

Thursday, March 3rd, 2011

Many businesses find Facebook a useful tool for earning new business and promoting company activity in real time.  But Facebook has this nasty rule: You MUST have a personal account to create a business profile (fan page or place page)!  What?! The reasoning behind this rule probably lies in the fact that Facebook prides itself [...]

Friday Funk: A Doll of a Social Media Campaign

Friday, February 11th, 2011

Barbie and Ken have been the most famous couple in the toy box for decades. Now they are making a high tech comeback with Ken’s social media campaign to win back Barbie’s heart, which includes Facebook, Twitter, FourSquare, YouTube, and other promotions.

Online Marketers Say the Darndest Things

Friday, January 21st, 2011

For this Friday Funk, the joke’s on us!  As online marketers we sometimes take ourselves too seriously– brand positioning, scalable solutions, social currency– it all loses meaning when the humor sets in. This hilarious submit-your-own-caption website, “Things Real People Don’t Say About Advertising” is cracking us up today.  Check it out! Some of Upright employees’ [...]

Friday Funk: Teachers Rock Social Media to make History

Friday, January 14th, 2011

We all know that a well produced internet video can be a highly effective social media tool for promoting a business, product or service. But did you also know that an online video be used to spread the word about Napoleon, William the Conqueror or Joan of Arc? Weird Al Yankovic meets School House Rock [...]

#1 Ranked Facebook takes Social Media to a New Level

Tuesday, January 4th, 2011

According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com. [...]

Accentuate the Negative

Monday, December 13th, 2010

In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can [...]