'Social Media'

For this Friday Funk, the joke’s on us!  As online marketers we sometimes take ourselves too seriously– brand positioning, scalable solutions, social currency– it all loses meaning when the humor sets in. This hilarious submit-your-own-caption website, “Things Real People Don’t Say About Advertising” is cracking us up today.  Check it out! Some of Upright employees’ [...]

We all know that a well produced internet video can be a highly effective social media tool for promoting a business, product or service. But did you also know that an online video be used to spread the word about Napoleon, William the Conqueror or Joan of Arc? Weird Al Yankovic meets School House Rock [...]

According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com. [...]

In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can [...]

YouTube offers video uploaders many features to ensure their videos get found more often in searches.  And we’re ready to share them!  A few extra steps that will get your video in front of more consumer faces: 1) Use the YouTube Keyword Suggestion Tool.  Input terms into the tool to describe your video, for new [...]

Just in time for Halloween, there is a spooky new story circulating throughout the internet involving time travel. An Irish film maker claims to have found footage of an old woman using a cell phone in the extra features on his DVD of the Charlie Chaplin film, Circus. His story has been covered everywhere, from blogs to major news networks, including links to the 1928 footage he posted on YouTube.

Facebook has long been the virtual hub that allows people find each other and connect. Now, an interesting new Facebook option allows users to also find each other at physical locations. As more people in the Facebook community are beginning to use this new feature, businesses are exploring how it can be useful as a social media marketing tool.

As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them.

Whether you are a user of the popular social media platform or not, you have probably noticed that more and more businesses are using Facebook pages to stay on the minds of their customers. But are they limited to only reaching Facebook users who connect with them? Not if they take advantage of Facebook tagging.

With over 160 million pages on Facebook, you may find it hard to stand out among your business competition. Fortunately, we have recommendations that do the trick: Change Default Landing Tab Facebook allows for you to choose which profile tab your fans and potential fans land on. So instead of having users see your wall [...]