'Usability Testing'

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance –  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s [...]

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010″ appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010″ so far [...]

I didn’t grow up here in Los Angeles, so I’m still trying new restaurants around town.  It’ll take me a long time, eh?  To cut losses, I count on sites like Yelp.com and Chow.com to read Testimonials by people who have already eaten what I’m sniffin’.  Crucial restaurant questions are answered: how long was the [...]

1,000,000 visitors are useless…if none becomes a sales lead. So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor.  We analyze visitor behaviors monthly to uncover areas of statistical difficulty.  And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests.  (Notably, we code [...]

A usability study or usability test is a great way to learn from a sample of real people to provide a better user experience with your web site. When you work closely on a project, sometimes it’s difficult to take a step back and view a web page or site as a normal user would. [...]

This week’s edition of the Friday Funk is a request for participants in a usability study. It’s simple: for 30 minutes of your time, you can earn a $25 Amazon.com Gift Card. We just need you to be available for a two hour window one day the week of November 10, 2008. You pick the [...]