Archive for March, 2008

SEO Myth #2 - Buying multiple domains will help my ranking

Monday, March 24th, 2008

YAHOO.Shortcuts.annotationSet=YAHOO.Shortcuts.annotationSet||{};YAHOO.Shortcuts.annotationSet[’lw_1206413364_0′]={”text”:”something.com”,”weight”:1,”type”:[”shortcuts:/us/place/virtual/web_site”],”category”:[”IDENTIFIER”]};YAHOO.Shortcuts.annotationSet[’lw_1206413364_1′]={”text”:”something.net”,”weight”:1,”type”:[”shortcuts:/us/place/virtual/web_site”],”category”:[”IDENTIFIER”]};YAHOO.Shortcuts.annotationSet[’lw_1206413364_2′]={”text”:”Google”,”weight”:0.25,”type”:[”shortcuts:/us/instance/organization/company/company_name”,”shortcuts:/us/instance/organization/domain”],”category”:[”ORGANIZATION”],”metaData”:{”canonicalName”:”Google Inc.”,”domain_name”:”Google”,”domain_url”:”http://www.google.com/”,”exchange”:”NMS”,”symbol”:”GOOG”}};YAHOO.Shortcuts.annotationSet[’lw_1206413364_3′]={”text”:”companynameco.com”,”weight”:1,”type”:[”shortcuts:/us/place/virtual/web_site”],”category”:[”IDENTIFIER”]};YAHOO.Shortcuts.annotationSet[’lw_1206413364_4′]={”text”:”companyname.com”,”weight”:1,”type”:[”shortcuts:/us/place/virtual/web_site”],”category”:[”IDENTIFIER”]};YAHOO.Shortcuts.annotationSet[’lw_1206413364_5′]={”text”:”Linux”,”weight”:0.25,”type”:[”shortcuts:/us/tag/news/thing”],”category”:[”NEWS”]};It’s a common misconception that buying up additional domain names and pointing them to your main domain will help your site rank better. I only wish it were that easy. If it were, I’d be at GoDaddy buying up every combination of SEO-search-engine-optimization-cincinnati.com, .org, .biz, .info… you get the picture.
There are occasions when you […]

Google Continues Search Dominance

Thursday, March 20th, 2008

comScore released the February 2008 U.S. Search Rankings report this week. Google almost doubled the number of searches of MSN & Yahoo combined. Google’s share of all U.S. searches was 59.2%, which was a slight increase of 0.7% over January 2008. Yahoo’s share was 21.6% and MSN’s 9.6% in February. The number […]

SEO Myth #1 - Changing hosting will affect my rankings

Friday, March 14th, 2008

The question often arises - “If I move my web site to a new host or a new server, will it affect my search engine rankings?” The short answer is no, as long as you do it right.
Clients move their web sites to a new host or a new server for a variety of reasons. […]

Are trade shows a waste of time?

Monday, March 10th, 2008

In the 1980’s and 90’s, trade shows were a very popular way for many of my clients to market their products and services. But as online promotion continues to command more and more of the marketing budget, it seems that clients’ participation in trade shows has been drastically reduced. And those clients […]

SMX Summary

Friday, March 7th, 2008

Summary of Upright Communications attendance at the Search Marketing Expo, including information on blended search, link building, local search, social media and blogging.