The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right - 50% or more of […]

I wish I had $3.75, so I could at least buy a gallon of gas, for every time we’ve met with a prospective client that just had a new website built, only to find it was nowhere to be found on the search engines. The websites were generally well branded, had a good look […]