'Metrics'

Summary of Upright Communications attendance at the Search Marketing Expo, including information on blended search, link building, local search, social media and blogging.

I’m heading out west again the week of February 25th. This time for Search Marketing Expo West, which I am very excited about. Not only because I get to escape the snowy unpredictable Cincinnati weather for a week, but I’m looking forward to the advanced level of a search engine marketing conference.

Google’s Analytics Evangelist, Avinash Kaushik recently discussed some interesting updates related to Google’s user stats and the trends they are seeing. Avinash said, “the average number of keywords per query has gone from 3 to 4 words per query on average for the first time ever!” How does that affect your site’s content?