'Search Engine Optimization'

Google recently launched a cool new tool called Insights for Search which allows you to compare search patterns and trends across regions, categories, and time frames. With this tool, you can gain a lot of useful insight into what people are searching for, where they’re searching for it, when they are searching for it, and […]

YAHOO.Shortcuts.annotationSet=YAHOO.Shortcuts.annotationSet||{};YAHOO.Shortcuts.annotationSet[’lw_1217267540_0′]={”text”:”web designer”,”weight”:0.504828,”type”:[”shortcuts:/concept”],”category”:[”CONCEPT”],”metaData”:{”visible”:”true”},”visible”:true};Hello All! My name is Josh Purnell and I am a new SEO analyst here with Upright Communications. My background is internet related and for the past couple of years I’ve worked primarily as a web designer.

It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is […]

The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right - 50% or more of […]

I wish I had $3.75, so I could at least buy a gallon of gas, for every time we’ve met with a prospective client that just had a new website built, only to find it was nowhere to be found on the search engines. The websites were generally well branded, had a good look […]

YAHOO.Shortcuts.annotationSet=YAHOO.Shortcuts.annotationSet||{};YAHOO.Shortcuts.annotationSet[’lw_1208365863_0′]={”text”:”Google”,”weight”:0.25,”type”:[”shortcuts:/us/instance/organization/company/company_name”,”shortcuts:/us/instance/organization/domain”],”category”:[”ORGANIZATION”],”metaData”:{”canonicalName”:”Google Inc.”,”domain_name”:”Google”,”domain_url”:”http://www.google.com/”,”exchange”:”NMS”,”symbol”:”GOOG”},”visible”:true,”clientMetaData”:{”disabled”:true}};Eric Enge of Stone Temple Consulting recently made an interesting post in his “Ramblings About SEO” blog titled “11 Ways to Recognize a Bad SEO Firm”. We liked it enough to share it with our readers as well. Here’s our summary of what he had to say, but you can also click the link […]

You probably already know that inbound links to your site are good, and a quality inbound link from a topic-related site can bring great quality traffic and even help your search engine rankings. What you might not have known though, is that linking out to other quality sites within your subject can also help your […]

YAHOO.Shortcuts.annotationSet=YAHOO.Shortcuts.annotationSet||{};YAHOO.Shortcuts.annotationSet[’lw_1205509492_0′]={”text”:”meta keywords tag”,”weight”:2.07348,”type”:[”shortcuts:/concept”],”category”:[”CONCEPT”]};YAHOO.Shortcuts.annotationSet[’lw_1205509492_1′]={”text”:”Google”,”weight”:0.25,”type”:[”shortcuts:/us/instance/organization/company/company_name”,”shortcuts:/us/instance/organization/domain”],”category”:[”ORGANIZATION”],”metaData”:{”canonicalName”:”Google Inc.”,”domain_name”:”Google”,”domain_url”:”http://www.google.com/”,”exchange”:”NMS”,”symbol”:”GOOG”}};YAHOO.Shortcuts.annotationSet[’lw_1205509492_2′]={”text”:”Yahoo”,”weight”:0.25,”type”:[”shortcuts:/us/instance/organization/company/company_name”,”shortcuts:/us/instance/organization/company/yahoo_property”,”shortcuts:/us/instance/organization/domain”],”category”:[”ORGANIZATION”],”metaData”:{”canonicalName”:”Yahoo! Inc.”,”domain_name”:”Yahoo”,”domain_url”:”http://www.yahoo.com/”,”exchange”:”NMS”,”symbol”:”YHOO”,”yprop_description”:”Discover email, news, shopping, search, music, fantasy sports, and more.”,”yprop_name”:”Yahoo!”,”yprop_url”:”http://www.yahoo.com/”}};YAHOO.Shortcuts.annotationSet[’lw_1205509492_3′]={”text”:”MSN”,”weight”:0.25,”type”:[”shortcuts:/us/instance/organization/company/company_name”,”shortcuts:/us/instance/organization/company/ticker”,”shortcuts:/us/instance/organization/domain”],”category”:[”ORGANIZATION”,”TICKER”]};YAHOO.Shortcuts.annotationSet[’lw_1205509492_4′]={”text”:”meta description tag”,”weight”:2.98352,”type”:[”shortcuts:/concept”],”category”:[”CONCEPT”]};It’s surprising that people still believe that meta tags are how you get your site ranked. If you’re not in the business of SEO, though, this common misconception is widely accepted. However, all SEOs know that all the major search […]

comScore released the February 2008 U.S. Search Rankings report this week. Google almost doubled the number of searches of MSN & Yahoo combined. Google’s share of all U.S. searches was 59.2%, which was a slight increase of 0.7% over January 2008. Yahoo’s share was 21.6% and MSN’s 9.6% in February. The number […]

The question often arises - “If I move my web site to a new host or a new server, will it affect my search engine rankings?” The short answer is no, as long as you do it right.
Clients move their web sites to a new host or a new server for a variety of reasons. […]