Content + SEO = Higher Rankings
The newest iteration of Penguin, identified by Google as Penguin 2.0, was officially released on May 22. Earlier in May, Google team leader, Matt Cutts described the upcoming changes, explaining that the newest Penguin update would focus on identifying and addressing black hat webspam. In the effort to penalize sites that use spammy tactics, Google hopes … Continued
Google Unleashes Penguin in 2012
At the end of April, Google released a new algorithm update designed to improve search results for users by targeting what Google considers to be “webspam.” The “Penguin Update”, as it is known, follows the “Panda” series of algorithm updates, which focused on penalizing low quality sites with poor content. Targeting webspam is not a … Continued
Social Media Explained with Donuts
What do social media and donuts have in common? Both are something one may enjoy at the start of the day. Both are available in a wide variety of types and flavors to suite a broad range of individual tastes. Recently, a North Carolina based marketing company tied these two subjects together in an interesting … Continued
#1 Ranked Facebook takes Social Media to a New Level in 2011
According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com. … Continued
Accentuate the Negative
In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can … Continued
Upright Expert Cited in 2010 Cincinnati Business Record
In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for … Continued
comScore Search Website Trends, February 2010
Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed. The chart below will help you understand this definition more fully. The purpose of this … Continued
Can You Actually Be On Facebook Too Much?
As we have said before in previous blog posts, Facebook is the world’s largest social media networking site, with over 400 million users. The average user in the United States is a female between the ages of 25 and 34. From 2008 to 2009, total minutes spent on Facebook increased from 1.7 billion to 13.9 … Continued
What’s All the Buzz About?
Today, Google announces their latest Google Buzz. In the past, Bradley Horowitz, Googles vice president for product management, dreamed for Google to have a platform that allowed its users to share experiences, much like Facebook and Twitter. Horowitz’s dreams came true. Google Buzz allows you to follow people as well as have them follow you … Continued
Google Places 2009 Traffic Stats: What the Google Local Business Center Tells Us
photo credit: dinimueter Recently, we posted information on how to get listed in Google Places. If you have a local business, or even a business with a physical address, this is a listing you absolutely must have. And now you can view all sorts of awesome stats on how that Google Places listing is working … Continued