comScore Search Website Trends, February 2010
Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed. The chart below will help you understand this definition more fully. The purpose of this … Continued
Google Places 2009 Traffic Stats: What the Google Local Business Center Tells Us
photo credit: dinimueter Recently, we posted information on how to get listed in Google Places. If you have a local business, or even a business with a physical address, this is a listing you absolutely must have. And now you can view all sorts of awesome stats on how that Google Places listing is working … Continued
SEO Basics – If You Build it RIGHT, They Will Come
When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in … Continued
Ranking Reports are Dying A Slow Death, So Watch Those Metrics!
A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics. I predicted that in the next year or two, to be prepared … Continued
Don’t Sweat the Rankings So Much. Metrics is the Answer
It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is … Continued
SEO Myth #3 – If I put my keywords in my meta tags, this helps my rankings
It’s surprising that people still believe that meta tags are how you get your site ranked. If you’re not in the business of SEO, though, this common misconception is widely accepted. However, all SEOs know that all the major search engines completely ignore the meta keywords tag. And if you find an SEO that doesn’t … Continued
SEO Myth #1 – Changing hosting will affect my rankings
The question often arises – “If I move my web site to a new host or a new server, will it affect my search engine rankings?” The short answer is no, as long as you do it right. Clients move their web sites to a new host or a new server for a variety of … Continued