PR Tips: Ideas for Everyone

PR Tips: Ideas for Everyone

There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations.

1. Keep Your Eyes Open!

Always be looking for opportunities within your company, and within the community to better your reputation and publicize it! A simple donation to a local charity should never go without a little recognition so go ahead, brag about your support! Have your marketing department add a small paragraph and link on your social media outlets as well as your website. This will not only show your community support but also send a little publicity the charity as well. It’s a win/win!

2. Get into a Relationship

Create relationships with local media. A great way to do this is by following their social media, and reaching out to the local reporters and newspapers by sending a snack to the office. Food is a great way to butter up a company for the next time you have a press release that needs to be read and printed.

3. Optimize and Update!

New service or product to the company? Make sure to update your best marketing tool, your website! Create quality content, add it, talk about it to customers, spread the information through word-of-mouth marketing internally, add it to social media and make sure to keep all information current!

4. Create Your “Brand”

Think about what sets your company apart from everyone else in the market. Take that advantage and create your brand around it. You can develop a phrase, logo or both and start using it in everything company related so you are known as the “_____” company. This can also be enhanced through creating a stand out, complimentary color scheme that is unique to your brand and also incorporating that. Finally, internalize this phrase, motto, or slogan and ensure it is also a company belief among fellow employees.

SEO Myth #3 – If I put my keywords in my meta tags, this helps my rankings

It’s surprising that people still believe that meta tags are how you get your site ranked. If you’re not in the business of SEO, though, this common misconception is widely accepted. However, all SEOs know that all the major search engines completely ignore the meta keywords tag. And if you find an SEO that doesn’t know this, fire them, or smack them.

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SEO Myth #1 – Changing hosting will affect my rankings

The question often arises – “If I move my web site to a new host or a new server, will it affect my search engine rankings?” The short answer is no, as long as you do it right.

Clients move their web sites to a new host or a new server for a variety of reasons. In most cases, it’s just a matter of moving your site files from one machine to another. So, if the domain and the site stays the same, then moving the site shouldn’t cause any affect at all in your rankings. There are a couple things you should keep in mind, however, if you do plan on moving your web site.

1) Make sure the new server is just as fast or faster than your old server. Slow servers can slow down the search engine crawlers, which will cause them to leave your site sooner and index less. Have your old and new hosting company or server admin give you a report of the response time for both servers so you can compare the two and be sure that you are making a smart move.

2) Make sure the new server is not blacklisted. Although this is rare, there are times when your site’s reputation can be damaged by who you share server space with. There are many blacklist and blocklist monitors out there to check a server IP with, but you can also ask your hosting company to provide this information as well to prove that the server is clean.

3) Make sure a copy of your site is uploaded and tested on the new server before finally switching everything over. Do not cancel your original hosting account until the new site is stable on the new server. This will ensure a seamless transfer, as well as prevent any issues from popping up and harming your rankings once your site fully transfers.

If you’re a tech-y type and you want to get into the nitty gritty details of how to move a site from one server to another, check out this post on Matt Cutts’ blog. Matt Cutts is a Google software engineer, so we trust that he knows his stuff.