Google Unleashes Penguin in 2012
At the end of April, Google released a new algorithm update designed to improve search results for users by targeting what Google considers to be “webspam.” The “Penguin Update”, as it is known, follows the “Panda” series of algorithm updates, which focused on penalizing low quality sites with poor content. Targeting webspam is not a … Continued
Accentuate the Negative
In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can … Continued
Upright Expert Cited in 2010 Cincinnati Business Record
In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for … Continued
Upright SEO Tip: The Keyword “2010”
<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010” appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010” so far … Continued
Email campaigns – More Profit, Less Paper
Like 4,800 cars off the road. From my donations of just $10/mo. for one year, Conservation International has offset a lot of CO2 emissions! I found out about this group through an email campaign, forwarded by a friend. And I forward CI email campaigns whenever I receive them. Here at Upright Communications, we use Constant … Continued
Google’s New Show Options Filter: A Whole New Way to Google Your Search in 2009
About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every … Continued
SEO Basics – If You Build it RIGHT, They Will Come
When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in … Continued
SEO and CMS – Top 5 Features to Look for in a CMS Package
Control can be a good thing. And, when it comes to your website, being able to add or update content yourself is a particularly inviting form of control. That is why more and more businesses are opting for a Content Management System (CMS) when developing a new website.
Upright Communications to Sit on Social Media Panel at 2008 Digital Hub “Non-Conference”
The ADCLUB of Cincinnati’s Digital Hub Initiative will be hosting a “Non-Conference” Conference on November 14-15, 2008 in downtown Cincinnati at the Hyatt Regency Hotel along with downtown area pubs. The focus of the conference will be, as DHI says, “all things digital” and the goal is to make this a fun and exciting event … Continued
Don’t Sweat the Rankings So Much. Metrics is the Answer
It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is … Continued