PR Tips: Ideas for Everyone

PR Tips: Ideas for Everyone

There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations.

1. Keep Your Eyes Open!

Always be looking for opportunities within your company, and within the community to better your reputation and publicize it! A simple donation to a local charity should never go without a little recognition so go ahead, brag about your support! Have your marketing department add a small paragraph and link on your social media outlets as well as your website. This will not only show your community support but also send a little publicity the charity as well. It’s a win/win!

2. Get into a Relationship

Create relationships with local media. A great way to do this is by following their social media, and reaching out to the local reporters and newspapers by sending a snack to the office. Food is a great way to butter up a company for the next time you have a press release that needs to be read and printed.

3. Optimize and Update!

New service or product to the company? Make sure to update your best marketing tool, your website! Create quality content, add it, talk about it to customers, spread the information through word-of-mouth marketing internally, add it to social media and make sure to keep all information current!

4. Create Your “Brand”

Think about what sets your company apart from everyone else in the market. Take that advantage and create your brand around it. You can develop a phrase, logo or both and start using it in everything company related so you are known as the “_____” company. This can also be enhanced through creating a stand out, complimentary color scheme that is unique to your brand and also incorporating that. Finally, internalize this phrase, motto, or slogan and ensure it is also a company belief among fellow employees.

Upright Expert Cited in Cincinnati Business Record

In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for capturing the attention of search engine spiders.

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Bing & Yahoo Alliance: Key Facts

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance —  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s dominance in search.  Can you say “no more monopoly”?

Key Dates in Bing /Yahoo Search Merger
thanks to coverage by the New York Times

  • Spring 2008: Microsoft offers a whopping $47.5 billion to buy Yahoo after merger talks lead nowhere.
  • Summer 2008: Microsoft abandons the offer, frustrating Yahoo investors.
  • January 2009: Carol Bartz named CEO of Yahoo, as co-founder Jerry Yang is ousted.
  • July 2009: The two companies announce a partnership in Internet search and advertising intended to create a stronger market with Google. (<– the current deal)
  • August 2010: With few announcements from either party, Yahoo begins displaying Bing-powered search results in the US.
  • December 2010: Yahoo plans to display Bing paid advertising, beginning at this time.

Good Timing for Yahoo?
While the alliance is a big win for Microsoft’s Bing– growing since its June 2009 launch– Yahoo is feeling the current momentum:

  • In July 2010, Google remained the market leader by a wide margin, holding 65.8% of the U.S. search market compared with 66.2% in June.
  • Yahoo picked up those lost points, rising to 17.1% from 16.7% share.
  • Bing held its share at 11%.

Yahoo also stands to retain an incredible 88% of paid ad revenue for searches originating in Yahoo during the first 5 years of this merger.  In layman’s terms, Yahoo is “getting a better search engine” for next-to “free,” until it begins forking over a larger share of ad revenue in 2015.  Finally, Yahoo’s Dow Jones stock trading is down 1% for August 2010, vs. a nearly 8% dive in August for Microsoft. Time will tell!

comScore Search Website Trends, February 2010

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage.

Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this entry is to uncover ‘movers and shakers’ in the expanded search landscape and offer advice on how to cater your online strategy to these outlets.  Let’s jump right in:

Search engine rankingsA) GOOGLE:Google continues to be the dominant player in the search field.  In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4% search market share. A Search Engine Optimization company like ours helps you to perform best as possible in search engines such as Google.  However, you must understand Google’s dominance in ‘organic search’ extends into other core offerings (such as Google Maps, Google News, Images and Video).  Increasingly, strong representation in these Google subsets will be vital to online marketing success in any industry.  Claiming and editing Google Maps listings is a great first step!  We can help.

B) YOUTUBE: Why? Because online video consumption rose 59% in 2009 and YouTube leads the pack. YouTube allows a link into your website to appear on your video’s page, and the ability to add keywords so your video is found more often by people who want to see it.  If you have not published any business videos on YouTube, do it today.  Publish your: expertise (presentations, trade show videos, interviews with experts on-staff), any TV commercials you’ve created, a How-To on a process performed at your business, a funny or controversial video interweaving your product, etc for increased website traffic and viewing by YouTube’s 1 billion daily users.

C) BING: Bing’s June 2009 launch has proven successful. Bing usage is 4% over predecessor MSN/Live’s market share last year at this time (jump from 5-9% of all search engine usage).  We are continuing to watch Bing for further growth, as it continues healthily.  We do not anticipate Bing’s growth to affect our overall SEO strategy, but businesses are definitely receiving more traffic from Microsoft’s search engine than ever before.

D) CRAIGSLIST: If your business provides a product or service that is a Sales Category on Craigslist, you are competing with them for site visitors. (Visit your city’s subpage at Craigslist.org for a full view of Sales Categories). The more Craigslist continues to grow, the higher its Category pages will rank in Google results.  Describe your products as fully as possible on your website to ensure Craigslist directory pages do not beat out your site’s rankings on general (Google) results pages.

E) FACEBOOK: Your business needs a Facebook Fanpage, even if you don’t think your business is ‘cool and hip.’  Enough said!  Facebook allows so many customizable fields that elevate your Fanpage’s placement within Facebook Search and Google results.  If I type our business name, “Upright Communications,” into Google, our Facebook Fanpage is the 3rd result! The ability to describe your business, add photos and videos, provide your business address and phone number, etc. allow you to make your business appear healthy and credible, in addition to increasing exposure across the online market.

Search Engines Honor 9/11 Today

Like many major tragedies, the events of September 11, 2001 have been politicized and wildly distorted over time. Yet 911what remain most poignant are individual stories of heroism and tragic family loss. We all have a special responsibility to preserve these stories for generations. Especially today, on its eighth anniversary.

A free Friday moment? Celebrate our fallen heroes with the search engines, Ask.com and Yahoo commemorate 9/11 by featuring NYC skyline images on their homepages. Not to be outdone, Google paired up with the National September 11th Memorial & Museum and design firm Local Projects to create the Make History website:

Visit http://makehistory.national911memorial.org/

  • Utilizes Google Maps Street View interactively to preserve the unique impacts of the WTC, Pentagon, and Flight 93 crashes. Borrowing from the website: “Make History is a collective telling of the events of 9/11 through the eyes of those who experienced it, both at the attack sites and around the world.”
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Google: Up, Up & Away

Did use of the verb “Googling” cement your switch from Yahoo (or Altavista), back in 2002?  Or are you proudly using a “mix” of search engines, showing no loyalty to one over the other?

If you show no preference to one search engine today, the New York Times is surprised.  The Times, along with many other publications, is turning up their coverage on the search engine giant…and collars are tightening.  This is because Google’s meteoric rise is shooting towards the M-word: monopoly.  We can hypothesize about what that means for SEO, but I’d rather figure out why people are abandoning other search engines.

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Google Continues Search Dominance

comScore released the February 2008 U.S. Search Rankings report this week. Google almost doubled the number of searches of MSN & Yahoo combined. Google’s share of all U.S. searches was 59.2%, which was a slight increase of 0.7% over January 2008. Yahoo’s share was 21.6% and MSN’s 9.6% in February. The number of overall searches for the 3 major engines decreased about 6% in February. For more details, see the full press release.

comScore report