Tuesday Tip: Top Ways to Clean Up Your Social Media Identity
The way you represent your brand on social media networks is as important as being on the most prominent channels. You may be on Twitter, Facebook, LinkedIn and YouTube, but if you’re not managing how your brand is being represented, then why be on there. Upright has given you information on how to create the best profiles you can, but you now need to know how to manage it.
Follow these top ways to manage and clean up your social media identity for unwavering success:
Keep up the same persona on all channels. You want your followers to know who you are as a company. If your Facebook persona is inconsistent with your Twitter persona, how will they know who you really are? Social Media is all about allowing people to connect with the real brand. ** Remember to keep in mind that MySpace allows for more creativity than LinkedIn for example, so try to keep it consistent no matter what network you’re talking to.
Sign up for monitoring systems like Ping.fm where you can update your social media networks all at one time. It’s important that you notify all your channels of what your business has to say rather than just one. By doing that, you’ll never miss anyone when you’re sharing your newest products or offering out of this world deals.
Use the same name on every channel. The worst is when people look for you on one network but can’t find you on another because you have different names for your business. If you’re CupcakeChick on Facebook, then you need to be CupcakeChick on Twitter, YouTube, etc. Own your brand! Same goes for your screen name. If it’s Twitter.com/CupcakeChick, then you want it to be Facebook.com/CupcakeChick. Before you go creating a screen name on one account, check other accounts to make sure it’s available.
Don’t mix personal with business. It’s easy for us to associate our personal accounts with our business accounts. However, not everyone wants to know what you did this weekend or how cute your dog looks in that photo, so be sure not to mix the two. To avoid this issue, try cross-connecting your business social media accounts. Add your Twitter and Facebook links to your LinkedIn profile and vice versa. That way Google can see that those accounts are connected but not see your personal account in the mix.
Now, go on your merry way to cleaning and managing those accounts. It will be worth it!