Upright Expert Cited in 2010 Cincinnati Business Record
In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for capturing the attention of search engine spiders.
The strategies discussed include the selection of strategic keywords. Allison said she encourages clients to consider why they deserve to rank well and to explore what sets them apart from the competition, as a process for discovering the right keywords. She also stresses the importance of relevant page headers that use keywords.
With growing online competition, and the increasing sophistication of search engines, such as Google, Bing, and Yahoo!, it is getting harder to achieve and maintain the coveted first page ranking. Fresh, continuously updated content will draw attention to a website. Allison recommends blogging, and suggests that client problems and your solutions make great blog topics.
Link building is also identified as an extremely effective way to improve rankings. Allison observes, “When you do something interesting on your site, people want to link to you.” She also recommends networking with other website owners as part of an effective link building approach.
Read the full article for more details.