'Local Search'

Demand for Positive Reviews (Fake Ones!)

Thursday, September 22nd, 2011

Online reviews are increasingly growing in importance (You may be thinking, “duh”!). But not only are they extremely important for YOUR company, they’re just as important for when you’re not at work. You want people to trust what’s being said about where you work, but you also want to trust that the restaurant you go [...]

Verify Your Business in Google Places & Bing Local Business Center

Wednesday, August 24th, 2011

Every business– from local start-ups to international corporations– benefits when they claim their location profiles in the Top 3 search engines’ local listing centers. The Top 3 local listing centers are: Google Places (formerly Google Maps) Bing Business Portal (formerly Bing Local) Yahoo! Local Listing Center The larger your business and the longer it’s been [...]

Google Business Profiles to Become Un-Free?

Saturday, August 6th, 2011

Eyebrows are raised. The sheer timing of recent changes to Google Places (reported here) and the introduction of Google+ (reported here) is suspect.  Google strips a considerable amount of information from Places profiles in the same month as they release Google+, which enables rich social interactions for users.  A coincidence? Local Search experts are reading [...]

Google Places Updates

Tuesday, July 26th, 2011

Google Places listings are looking different from week-to-week, as Google actively tests different profile displays. Last week, Google axed 3rd party reviews from Places listings (reviews from sites like Yelp.com), and removed the “More About This Place” feature where business citations were listed.  What’s next? After researching and following these changes closely and anxiously anticipating [...]

Google+ (A New Social Platform)

Wednesday, June 29th, 2011

Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1″ Google search results. Enable this feature, and [...]

Shoppers Are Going Mobile, Are You Going With Them?

Thursday, May 12th, 2011

As Smartphone technology advances, more shoppers are using mobile capability to research purchases and find products.  But while users are keeping up with mobile innovation, it appears that this is not the case with online marketers. A recent Search Engine Land article reports that 79% of website marketers do not offer mobile-ready content, according to [...]

Google Tags Expires – Need a Boost?

Monday, April 18th, 2011

After only one year, Google is discontinuing Google Tags.  Tags was a tool that enabled local businesses to promote specific areas of their business for $25/month.  Are you running a Tag currently?  Here are examples of how these bright yellow call-outs appear in local Google results: Announcement An excerpt from Google’s brief email notice to [...]

Bing Business Portal

Tuesday, April 12th, 2011

UPDATE: Are business listings you created in Bing Local missing when you log into the new Bing Business Portal?  We’ve noticed across several clients that business listings claimed before April 1 have not migrated into the Bing Business Portal.  Others have also noted this in Bing’s forums.  Bing recommends that you fill out this online [...]

List of Banned Terms in Google Places

Monday, April 11th, 2011

Are you a small business owner who’s seen this ominous message in Google Places? Eeek, it’s scary looking right?!  The Google Places forum is full of posts from people who have received this error after using correct, official business data in their listing.  They do not understand which terms within their listing are banned.  We [...]

Googlers Happier with Bing-Yahoo Results?

Monday, March 21st, 2011

Various reports released in March 2011 state that the search engine Bing has surpassed partner Yahoo in percentage share of US searches. (As previously reported by this blog, Yahoo now displays Bing’s results for searches, hence the term “partner”.) Never one to believe rumors, we turned to the official comScore report to give us the [...]