In the spirit of the American Independence Day, we decided to add a little patriotic flavor to our Friday Funk. Our President, Barack Obama, is no stranger to the latest technologies. We all know about his love for his Blackberry. His web site touts a long list of social media sites that Obama is a member of, aptly named “Obama Everywhere“. And he even has a video channel on YouTube.
While looking for a fun photo to share with our viewers from this patriotic photostream, the following result made me giggle:
Oh well, we were hoping the White House had a little fun going on… or at least a little “funk”! We wish a very happy 4th of July to all our viewers out there, and here’s hoping that we all get to see photos in the Flickr Photostream of President Obama gettin’ funky on 4th of July.
So you’re taking the leap and ready to create a Facebook page for your company. Here’s how you do it. First of all, you will need to have a personal page before you can create a new page for your business. But you already have one of those, right? We know you do… we’ve seen your wall. If you won’t admit to us that you have a personal Facebook page, then you can take a moment now to jump over to facebook.com and create one. Don’t worry, we’ll wait here for you. Read the rest of this entry »
Picture it: a hot and steamy day in Cincinnati, June 25th, 2009. I sit at my desk, the comforting glare of dual monitors glowing as I peck away at the keyboard. TweetDeck is on my right monitor, scrolling away as I glance over from time to time to see what my fellow “Tweeps” are babbling on about. I notice that the comments all start referring to Farrah Fawcett’s recent passing. I say “huh… that’s a shame” and then it’s back to keyword research. The tag cloud shifts from keywords like Iran and Vote to Farrah, Fawcett, Dies, Cancer, etc. The shift of information being talked about most on Twitter couldn’t have been more dramatic. A few hours later, Michael Jackson became the biggest keywords in the tag cloud. Again, my response was, “huh… that’s a shame”, and then back to writing that email.
Do you sometimes find yourself desensitized by social media, or even the Internet as a whole? A site like Twitter, and even a tool like TweetDeck that shows that lovely little tag cloud with the most frequently used keywords in Tweets at that moment brings news of any kind from any place right to my desktop. I remember my reaction when I first learned of the Hudson River plane crash from Tweets of people watching from their office windows as it happened. I thought it was pretty cool to get such a live news account of an event. Yet, these things happen frequently, every day, and there’s a theory that it’s desensitizing us.
So what do you think? Are you so bombarded by every kind of sensational news that you are becoming numb to it all? Or do you still find the balance between reality and cyberspace? Wherever you are, we invite you to turn off your computer this weekend, shut down the Twitter alerts on your phone, and get out there and just enjoy life. But before you do, take a look at this interesting video we found for our Friday Funk and decide for yourself: does social media desensitize us? You might just say, “huh… that’s a shame” and get right back to your task of the day.
(The video below is a follow-up to “LinkedIn 101: Account Setup & Creating a Profile”, posted to this blog June 17. Please view that video first.)
“LinkedIn 102: Connections & Conversations” will expand your LinkedIn network, no doubt. Not only does it explain several ways to find personal contacts; it also aims to broaden your professional potential, through Group and Discussion opportunities. We want to help you find college buddies…but we also want you to become a leading presence in your industry.
Share this video with your LinkedIn network today. And don’t forget Upright when you become an industry mogul!
Your old VCR might look like just a piece of outdated garbage to you, replaced by a shiny new DVD player or Blu-ray. But in the interest of being “green” we’ve found this sweet video on what you can do with that old VCR. I wish all my recycling projects were this lucrative! Get some marshmallows and enjoy the Friday Funk! What the heck do marshmallows have to do with this? Just watch…
This blog is full of tips for utilizing social media in Business. In our efforts to be a complete online marketing resource, we’ve begun producing videos on many relevant topics.
Today’s video, “LinkedIn 101: Account Setup & Creating a Profile,” explains how to create a LinkedIn account and which profile fields are important to fill out before engaging LinkedIn colleagues. This seven-minute video is perfect for those of you who have not used LinkedIn before, or who have partial profile. Share this with friends!
Recently, we posted information on how to get listed in Google Maps. If you have a local business, or even a business with a physical address, this is a listing you absolutely must have. And now you can view all sorts of awesome stats on how that Google Maps listing is working for you. If you’ve already got your site listed, just login to your account at the Google Local Business Center. Read the rest of this entry »
About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every experience. And Google’s recent update to their functionality takes the rankings another step closer to being more personalized. Read the rest of this entry »
If you haven’t noticed, Conan O’Brien gets his news early.
His recurring segment “In the Year 3000″ shows incredible foresight into the future. During his first night hosting The Tonight Show, Conan shared with his audience a vision…of a merger…(are you ready for this?)…among Facebook, Youtube, and Twitter. Take twenty seconds to see what it’ll be called!
Clue: It’ll be hard to keep a straight face “In the Year 3000.”
There are basic best practices to getting your site better visibility online. Identify your keywords and then use them throughout the site. Make sure you use keywords in your title and meta tags, in the body copy, heading on the page, alt attributes and text links. Make sure you have quality inbound links, and that you link to other authority level sites. But we’re still talking basics here. These are the things that will get you started, but ultimately, you must create good content, and the way you build that content into your site can help or hurt your efforts to rank well in the search engines. Read the rest of this entry »
