How to Grow Your Business Online

Posted by Greg Barlow

Once a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.

1. Design your website for your users

Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website.

2. Create authoritative content

To grow your business, you need customers to know, like, and trust you. Authoritative content is the secret way to earn consumer trust and praise. Blog regularly and share content online to get new leads, increase your authority with leads, and boost sales.

3. Target the right customers

Use keyword research tools to find what people search to find products and services like yours. If your business has a local focus, local SEO strategies help you get found by customers within your service area.

4. Use SEO to get found in search

Without SEO to get found in search, your business won’t grow. Hire a digital marketing agency to implement an SEO plan that will help you steal the spotlight from competitors who outrank you in search results.

5. Deliver

These steps will help you get leads. When you deliver with great service or timely fulfillment or orders, you’ll turn buyers into brand advocates, who can help you grow exponentially.

We’re here to help you implement these steps and more, so your business can thrive. Request a call to learn more about what we can do for you.

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