Learn How to Build Trust!

When a brand is able to make a genuine connection with a consumer, something magical happens! Beyond the short lived impact, that moment of connection provides a foundation for long-term support, loyalty and TRUST.

The average buyer in today’s market is exposed to more than 5,000 advertising messages per day, and can make a decision about your website in 1/20 of a second – that’s fast! Consumers are overwhelmed with images, logos, sales pitches – plus so many more unemotional connections.  With this amount of ‘noise’, companies who are able to genuinely connect with their customers will have a strategic advantage over those who don’t.

As businesses, we should not look at marketing solely as the ability to sell, sell, sell – but rather as a way to build lasting relationships.  Nourishing this follows the same steps as with any relationship: You must build a connection, understand & listen & deliver on your promises.

You Must Build a Connection

You can nurture an emotional connection by getting involved — both on and offline — in things even outside your niche: joining, supporting, or sponsoring community events & organizations! Be sure to pick a cause that you truly believe in and would support regardless of the recognition you would earn from your patrons. The passion that you feel will be contagious to your potential customers.

Understand & Listen

Consider surveys as a useful tool to truly understand what it is your customers want.  Free tools like Surveymonkey.com allow you to ask the customer what you’re doing right & what you could do to be better.  Not sure what questions to ask?  Contact Upright Communications to see what survey questions work best – you want to ask the right questions!

Deliver On Your Promises

Delivering on your promise as a company needs to happen on every channel – not just the website, your social media & email marketing are also responsible.  Experience is everything, you must meet customer expectations both on and offline. Everything you do as a company communicates the experience of your brand, not just your marketing approach or ads.