November 15th, 2013 by Greg Frye
When visitors come to your website, they are in control. They choose which pages to view and what actions to take. And while you try your best to make them aware of your calls-to-action and important content, they don’t always make it to those forms or pages. Wouldn’t it be nice to be able to somehow interact with your visitors and influence the path they take through your site?
Some webmasters try to do this by directing attention in not so subtle ways, like plastering a chat window or survey invitation right in the middle of the screen. The box pops up and refuses to budge until the visitor either accepts the invitation or closes the box. Personally, I find that annoying and have become very adept at either closing those boxes in under 2 seconds or leaving the site altogether…not the intended reaction I’m sure.
Instead of pounding visitors over the head and forcing them to do things, a better strategy is to find a way to give them a little “nudge” in the right direction. Enter Qualaroo, a software platform that aims to help you target calls-to-action and also gain insights into visitor intent.
So, how does it work? You have a lot of display options with Qualaroo, which you can adjust depending on your strategy. Regardless of the settings you choose, the nudge will appear very subtly in the lower part of the screen, keeping it out of the way, but still noticeable.
With Qualaroo’s options, you can:
- Show your nudge box on the right or left of the screen
- Show it right away when the page loads
- Wait 20 seconds (if the visitor stays on a page for that long they may need direction)
- Show it only to returning visitors or visitors who have visited at least 3 pages
- Show it only to visitors who have arrived on the site from a search engine
There are 12 different targeting options, and you can also show the nudge only one time per visit.
In the example shown above, Hague Quality Water introduces a nudge that directs visitors who have questions to get in touch with a local dealer. When the “Find Your Local Dealer” button is clicked, the visitor is taken to a dealer finder page where a zip code can be entered to locate the nearest dealer.
About 5% of visitors who see the nudge interact with it by clicking on the blue find a dealer button. In the last 2 months over 550 visitors have done a dealer lookup as a result of the nudge.
There are a lot of nudge strategies for both existing customers and prospective customers. You can also incorporate live chat in with the nudge. Additional examples appear below:
Over the last 3 months that we’ve been experimenting with Qualaroo on client sites, we’ve had over 4,000 site visitors interact with the nudge, which has allowed us to direct them to important actions and pages on those sites. We have found it to be a very effective tool for customer engagement.
We would be happy to discuss its application for your site, too… just give us a call at 513-258-2862!