September 4th, 2013 by Colleen Frye
Think about this… according to Google, 57% of users use their mobile devices to search the internet each and every day. And what do most people search for online (besides of course the latest video that has everyone shocked)- they search for products and services! They’re searching for companies- just like YOU!
Have you ever wondered if your company should participate in mobile marketing? Maybe you’ve even asked yourself, “What is mobile marketing”. Basically, mobile marketing is getting your marketing and company information in front of mobile phone users. Just for fun, we’re going to give you some pretty convincing statistics as to why you SHOULD consider mobile marketing… because let’s face it, you don’t want to get left behind…
- 23 days a year spent on your phone (a recent study by mobileinsurance.com said that the average person spends 90 minutes a day on their phone)
- Number of Android phones sold per day when stacked equals the height of 327 Empire State buildings
- Out of the 6.8 billion people on this planet, 4 billion have a mobile phone (that’s more than the people that have toothbrushes)
- 25% of Americans use only mobile devices to access the internet
Need I say more?
To get your message in front of these mobile users, there are a number of different options, like SMS Marketing (sending text messages), creating your own mobile app and using QR codes. But before you consider those options, there are a few basics to help you get started:
- Get a mobile friendly website – get help creating a site that can be easily viewed on a mobile smartphone.
- Claim and optimize your local listings on Google+, Bing Local and Yahoo Local – mobile is closely connected to local resources. Creating business centers on these major sites will impact your ability to be found for searches done on a mobile phone.
- Submit your company to local directories like Superpages.com, etc. which also influence your mobile search positioning.
- Consider mobile advertising, especially in Google Adwords
Of course, there are MILLIONS of things you can do better your local presence online, but this should get you started!