PR Tips: Ideas for Everyone

Wednesday, December 11th, 2013

PR Tips: Ideas for Everyone There is a quote that states, “Everything you do or say is public relations,” and this is a 100% truth! Here are 4 simple ways you can improve your company’s brand and public relations. 1. Keep Your Eyes Open! Always be looking for opportunities within your company, and within the [...]

Social Media Week Chicago 2013

Thursday, October 10th, 2013

Social Media Week Chicago 2013 I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents [...]

Google’s New Show Options Filter: A Whole New Way to Google Your Search

Monday, June 15th, 2009

About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every [...]

Friday Funk – How the Lolcats Engaged Me

Friday, April 3rd, 2009

I wouldn’t call myself a cat person. But since I’ve seen the Lolcats, I totally want to buy a cat and take pictures of it doing funny things so I can add captions in broken English and upload it to the I Can Has Cheezburger site. What you see at “I Can Has Cheezburger” is [...]

Blogging and Social Networking – How to Create A Buzz

Thursday, January 15th, 2009

Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than [...]

Ranking Reports are Dying A Slow Death, So Watch Those Metrics!

Tuesday, December 30th, 2008

A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics.  I predicted that in the next year or two, to be prepared [...]