About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every [...]

I wouldn’t call myself a cat person. But since I’ve seen the Lolcats, I totally want to buy a cat and take pictures of it doing funny things so I can add captions in broken English and upload it to the I Can Has Cheezburger site. Yup, they got me. They totally got me. How [...]

Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than [...]

A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics.  I predicted that in the next year or two, to be prepared [...]